Kforce has a client seeking a Salesforce Marketing Cloud Lead in Miami, FL.Summary:The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud.Key responsibilities include:

　　Salesforce Marketing Cloud Lead will monitor Automation Studio, Journey Builder, email timing, and metrics

　　Continuously provide recommendations to drive highly targeted emails to the appropriate audiences

　　Design and implement technical solutions to support company email strategies, driving automation wherever possible

　　Set up and execute email campaigns, nurture programs, and ad hoc sends to team members

　　Manage the administration and configuration of Salesforce Marketing Cloud

　　Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools

　　Monitor and problem solve issues in the database, including daily automated data syncs, ad-hoc imports, and data extensions

　　Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications

　　As a Salesforce Marketing Cloud Lead, you will ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.

　　Report on results and provide insights and data-driven recommendations to the Product organization

　　Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns

　　Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices

　　Marketing Cloud Administrator Certification required; Marketing Cloud Email Specialist certification and Marketing Cloud Consultant certification a plus

　　4 years of experience with Salesforce Marketing Cloud

　　Proficiency with HTML/CSS; Ability to create and code using furnished content and assets

　　Knowledgeable of B2C marketing automation and operations best practices

　　Strong spreadsheet (i.e., Excel) and analytical skills

　　Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way

　　The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

　　We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

　　Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

　　This job is not eligible for bonuses, incentives or commissions.

　　Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

　　Compensation Type:YearsMinimum Compensation:119000.00Maximum Compensation:161000.00