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Retrofit and Accessory Marketing Manager
Retrofit and Accessory Marketing Manager-March 2024
Shanghai
Mar 30, 2026
ABOUT GENERAL MOTORS
We are committed to advancing an all-electric future that is inclusive and accessible to all as we transition from automaker to platform innovator.
10,000+ employees
Consumer Goods & Services, Technology
VIEW COMPANY PROFILE >>
About Retrofit and Accessory Marketing Manager

  Job Description

  This role acts as the owner of GMPI accessories and related business. This means that the responsibilities for this role are:

  Find and build up accessories product strategy to provide/manage diverse products matrix including Exterior and Interior styling, Comfort and convenience, Wheel, Charging and Performance… etc. through partnership or related business resource to provide seamless customer experience

  Coordinate with global team to introduce popular accessories products into China market

  Familiar with the local accessory product development process, have successful product development experience, and be able to independently complete the complete development process of accessory products according to industry trends, especially including product retrofit, supplier management, product pricing and marketing/sales supporting, etc.

  Coordinate with R&D, Product, Sales, or more parallel departments for accessories development opportunities

  Develop accessories product plans for all new vehicles and strategic plan for execution

  Constantly monitor, and understand China government regulatory to support new car accessories initial installation program to ensure procedure seamless fulfillment

  Develop annual accessories business plan with preparation of internal/external communication documents related to customer requirements

  Regularly gather market intelligence from competitor’s products, pricing, and benchmarking

  Promote accessories development procedure in accessories product strategy, and whole operation procedure for customer

  Knowledge Experience, and Competencies Knowledge

  Full experience on accessories development and management business procedure

  Familiar with accessories business operation in automobile industry, both in OE and dealer

  Excellent experience in developing relationships with diverse stakeholders across the full cross section of business functions including external partners, supplier

  Knowledge on digital and data application in business operation

  Skill

  Analytical-structured thinking

  High capability to drive innovation

  Business models development and project management

  Familiar with planning and proposal, skilled in procedure and standard

  Experience/Education

  Bachelor’s degree or above

  5 years or above experience of accessories in automotive industry and other related industries.

  1 years or above experience in supplier management

  Competencies

  Proficient in English listening, speaking, reading, and writing

  Have a strong affinity, interpersonal communication and coordination skills and a sense of teamwork

  Familiar with most office software

  Strong ability to motivate people in an international environment

  About GM

  Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

  Why Join Us

  We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

  Diversity Information

  General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

  We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

  We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

  Our Company (https://search-careers.gm.com/en/working-at-gm/)

  Our Culture

  How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

  Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

  Explore our global location s

  The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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