Who are we?

　　Equinix is the world's digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

　　A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

　　Reporting and Analytics Senior Analyst

　　Job Summary

　　In this dynamic role, you'll play a critical role in shaping our go-to-market strategy by analyzing customer data and segmenting our target audience. You'll work closely with the sales and marketing teams to develop highly targeted campaigns and initiatives that resonate with specific customer segments, ultimately driving revenue growth and market share expansion.

　　Responsibilities

　　Conduct in-depth analysis of customer data (installed technologies, IT spend, contract renewals, market research, etc.) using quantitative and qualitative methods to identify key trends, patterns, and segment opportunitiesDevelop data-driven segmentation models based on various criteria such as firmographics, demographics, technographics, buying behaviors, and pain pointsEffectively communicate segmentation and targeting insights through customized reports, presentations, Tableau visualizations, and self-serve activation mechanisms that meet stakeholders' needsEvaluate the potential and profitability of each segment, recommending which ones to prioritize for go-to-market effortsCreate detailed profiles of each identified segment, including their needs, challenges, and preferred communication channelsCollaborate with marketing and sales teams to develop tailored messaging, content, and sales strategies for each segmentTrack and measure the effectiveness of segmentation initiatives, providing ongoing insights and recommendations for improvementEnsure data quality and accuracy of account segmentation data within SFDCStay up-to-date on emerging trends and best practices in sales segmentation and marketing analytics

　　Qualifications

　　Minimum 2 years of experience in market research, data analysis, or segmentation, preferably in a B2B settingStrong analytical skills with proficiency in statistical analysis tools and techniquesExcellent communication and collaboration skills with the ability to effectively present complex data insights to diverse audiencesAbility to work independently and manage multiple projects simultaneouslyResults-focused, highly organized, and detail-orientedAbility to handle competitivity, ambiguity, and time pressuresPassion for data-driven decision making and a desire to translate insights into actionable strategies

　　Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.