Publicity Manager, Atria Books (new Latinx/Latine imprint)

　　1230 Ave of the Americas, New York, NY 10036, USAReq #20

　　Monday, January 1, 2024

　　Simon & Schuster has been named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at http://www.simonandschuster.com."

　　Atria Books is is seeking a Publicity Manager to work on a new imprint that aims to publish 10-15 titles per year.

　　This Latinx/Latine focused imprint will publish a range of bestselling fiction and non-fiction from authors including John Leguizamo, Reyna Grande, Luis Jaramillo, Luis Rodriguez, and more.

　　The ideal candidate will have 5+ years' experience in collaboration with English and Spanish language media and social media, having formed close relationships with influencers and journalists that serve book lovers in Latinx and Spanish-speaking markets. Any experience working on major commercial fiction and personality driven book campaigns, would be considered especially valuable. Ideally, this candidate also possesses both journalistic and social media content creation skills and experience, is an out-of-the-box creative thinker, can strategize about marketing plans in post-publication phases as well as for pre-publication phase, and is adept in creating advertising and marketing copy for assigned titles.

　　The Publicity Manager will be responsible for planning and executing title publicity and marketing plans for key priority titles and bestselling authors in multiple genres. They will also take an active role in social media content creation. The ideal candidate will have clear written and verbal communication skills, an acute attention to detail, and excellent data analytic and keen organizational skills. The Marketing Manager works closely with Atria’s marketing and publicity team and reports to the imprint’s director.

　　ESSENTIAL DUTIES AND RESPONSIBILITIES:

　　• Conceptualizing and balancing a full-scale publicity campaign, which will combine major media outreach with Latinx-targeted media outreach in Spanish and English. • Conceptualizing and executing outreach to booksellers, librarians, consumer book reviewers, book clubs, and online influencers for cross-promotion and giveaways

　　• Working alongside the marketing department conceiving and executing multi-tier marketing campaigns, with an emphasis on digital and social strategy

　　• Advising authors on their online presence via email collection, social media, etc.

　　• Optimizing campaign outcomes via advertising plans, where appropriate, and communicating these plans with internal and external stakeholders

　　• Working with the rest of the marketing team on social media, including post preparation and scheduling, fan and follower interaction, outreach to micro-influencers and genre specific influencers, long-term strategic marketing initiatives, and partnership opportunities where appropriate

　　• Handling author and agent communication for each of the assigned titles, and working to create post-publication plans for key titles.

　　• Coordinating e-mail marketing strategy, content marketing, academic marketing, and video production with the Simon & Schuster corporate digital marketing group

　　KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

　　• Excellent editorial skills and ability to write custom pitches in English and Spanish to different types of media

　　• Relevant experience in publicity, marketing, and book publishing. Must have strong English and Spanish language media contacts.

　　• Ability to work independently, prioritize effectively, and meet deadlines

　　• Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents

　　• Interest in and enthusiasm for book publishing and marketing

　　• Proficiency in Excel, PowerPoint, social media platforms, as well as general computer skills

　　• Understanding of the ever-evolving social and digital media landscape

　　• Proven success in consumer-facing campaign planning, digital marketing, and/or social media

　　Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

　　The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.

　　Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies and eligible solely for the benefits plans thereof. We have updated our Workplace Privacy Notice . If you have questions about data privacy , please contact us here: [email protected]

　　Other details

　　Job FamilyMarketing

　　Job FunctionMarketing / Promotions

　　Pay TypeSalary

　　Min Hiring Rate$75,000.00

　　Max Hiring Rate$75,000.00

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　　1230 Ave of the Americas, New York, NY 10036, USA<