Job Classification:

　　Marketing & Communications - Marketing

　　Prudential: 2024 U.S. Businesses, Marketing Internship Program

　　Location(s):

　　Newark, NJ Hybrid

　　Prudential Financial, Inc. (

　　NYSE: PRU

　　), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of December 31, 2022, has operations in the United States, Asia, Europe, and Latin America. Prudentials diverse and talented employees help make lives better by creating financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit

　　news.prudential.com.

　　The U.S. Businesses include Individual Life Insurance, Group Insurance, Retirement Strategies, and Retail Advice & Solutions, and Marketing. These businesses provide a range of income, protection, and advice offerings.

　　As a storyteller, Prudentials marketing team is at the heart of business strategy, campaign development, and customer obsession. Balancing creativity with customer insights, our marketing professionals stay focused on connecting customers with the financial wellness and investment solutions needed to plan for long-term in an ever-changing world. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our experiences, and advocate for the issues that matter to our customers, clients, advisors, and businesses.

　　Timeline:

　　The internship program will run from Monday, June 3rd, 2024, to Friday, August 9th, 2024.

　　We review applications on a rolling basis, and we encourage you to apply as soon as you are ready. To ensure you are considered for the opportunities you want most, you are only able to apply to 3 positions per recruitment year. It is recommended that all applications be submitted in one sitting.

　　The spring application window will close on Friday, March 15th, 2024, at midnight ET or when role(s) have been filled, whichever comes first.

　　Your Day to Day:

　　You will be empowered to contribute in a meaningful way, add new value to organization initiatives working in a multidisciplinary team, alongside researchers, designers, writers, marketers, and developers, to deliver word-class, human-centered solutions. Your placement within the Marketing Internship Program will be within the Creative Team or Customer Experience Team in

　　one

　　of the following areas:

　　User Experience:

　　The User Experience team is responsible for Prudentials users overall usability, accessibility, and consistency with our various platforms and products. The focus is on designing experiences that create strong connections, drive preference, and create affinity.

　　Your day-to-day may include: Developing and maintaining user experience designs (website, mobile app and visual) with developers, marketing, and product stakeholders for website and mobile app based on the identification and understanding of user journeys, conducting user testing research, and concept workshops with Journey team.

　　Journey Management:

　　Through Journey Management we identify insights on the needs, wants and motivators of our customers to align the organization around a customer centric strategy to develop and optimize experiences, products, and solutions to provide value to our customers.

　　Your day-to-day may include: Arranging separate interactions into rational user flows and digital touchpoints for that product, using existing procedures to solve routine or standard problems, and designing targeted framework improvements with UX team.

　　Voice of the Customer:

　　The Voice of the Customer team gathers insight into customer preferences, problems, and complaints, putting businesses in a better position to identify problems and opportunities so they can take the appropriate next steps. Its an effective way to improve customer satisfaction, loyalty, and metrics.

　　Your day-to-day may include: Collecting feedback from the users and developing insights/action items based on the voice of the customer and working with UX / Journey teams to improve experiences.

　　Design:

　　The design team is responsible for producing inspired, visually appealing content that serves our broader marketing strategy. This means consciously shaping the look and feel of Prudentials brand.

　　Your day-to-day may include: Planning, laying out and preparing graphic design work for inclusion in product brochures, displays, web applications, presentations, slides, proposals, technical manuals, and similar graphics applications as well as preparing files for image setting, potential to work outside vendors and reviewing projects for quality, accuracy, and completeness.

　　Video:

　　The video team uses videos to promote and market our various products and services to increase engagement on digital and social channels. This team offers a way to educate our customers through motion.

　　Your day-to-day may include: Planning, laying out and preparing production design work for inclusion in ads, social media, websites and similar video applications as well as preparing files for image setting, potential to work outside vendors and reviewing projects for quality, accuracy, and completeness.

　　Copy:

　　The copy team is responsible for using words to introduce products, tell a story, or explain features of Prudentials offered services. The team focuses on inspiring and giving Prudentials brand a voice through words in partnership with the design and video teams.

　　Your day-to-day may include: Under guidance, drafting copy for various types of promotional, financial, and or internally focused copy materials and...

　　Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity