This position is responsible for playing a significant role in the success of the Absence Disability & Life and Voluntary Benefits business lines by helping to identify go-to-market strategies, implementing traditional and digital marketing best practices along with proven brand support aligned with the approved practice business plans. In addition, this position will serve as a strategic partner to the business line leaders in growing market share and revenue.
Essential Duties and Responsibilities
Partnering with Practice leaders to support business plan objectives and developing and executing strategic marketing plans aligned with those objectives.Partnering with key stakeholders to develop and implement core positioning and messaging for new and existing products and solutions.Setting the annual marketing and communications strategy for the ADL and Voluntary Benefits business lines within the marketing budget and revenue goals.Collaborating with practice leadership and sales teams to develop effective messaging and presentations to drive new business growth.Working closely with the marketing team to ensure coordinated sales and marketing campaigns and lead generation efforts across all business lines.Conducting market research to understand market share, key industry issues, core audiences, products, and services, and staying up to date on industry and market trends and competitor offerings.Reporting to the business on the results of marketing campaigns.Developing subject matter expertise for key aspects of the business line.Liaising with sales leadership to ensure coordinated value proposition messaging and lead generation campaigns supporting revenue growth.Ensuring seamless project flow and clearly defined core objectives by working closely with the marketing team.Developing and managing the editorial calendar of events and communications for the business line, including managing internal webinar execution.Adhering to corporate branding guidelines as approved for the company.Required Experience:
Bachelor's degree with a concentration in marketing or communications; MBA preferred.3 to 5 years of experience or the equivalent knowledge in the industry or a business-to-business environment.Must be willing to further education in applicable areas.Possess a good understanding of relevant digital channels and platforms and knows how to use them to maximize marketing efficiencies.Insurance industry experience, specifically in life and disability and/or voluntary benefits, strongly preferred.Skills
Ability to think strategically and implement tactically; good analytical skills.Excellent oral and written communication skills.Ability to prepare and present information; expert skills in Word, PowerPoint and Excel.Knowledge of and experience with CRM and automation platforms capabilities. Understand how they are utilized in measurable marketing efforts.Driven to solve problems and apply new methods and technologies.Well organized, strong attention to detail, and self-motivated.Adaptable to ever changing environment, ability to work under pressure, manage multiple projects, and meet deadlines.Passionate, action-oriented, results-driven individual who enjoys people and engaging internal clients.Strong, independent worker but also a collegial team player.PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is:Frequently required to sit; speak or hear; use hands to finger, handle, feel objects, and reach with hands and arms;Occasionally required to stand and walk;Extensive use of computer and keyboard and viewing of computer screen is required;Specific vision abilities required by this job include vision, and ability to adjust focus.Other working conditions are normal for an office environment.WORK LOCATION
Work is typically performed either on site at MMA East's Conshohocken office, or at various customer/MMA locations as required.We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. Marsh & McLennan Agency offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: http://marshmma.com/careers.