Description/Job Summary

　　Product Manager

　　Overview of the Role

　　As the Product Manager, you will be responsible for identifying and implementing product strategies, marketing plans, promotional programs, and associated activities related to your assigned products. This role has responsibilities for the successful commercial execution of assigned products, providing input to new products and strategy for development, executing marketing plans and product launches, and maintaining marketing functions for the growth of current products.

　　Who You'll Work With

　　You will report to the Director of Marketing while working closely with the Marketing, Business Development and Sales departments to support the assigned products.

　　Major Accountabilities

　　Develop and execute the business and marketing plans for assigned product lines in the domestic market.

　　Lead the development of product marketing plans by preparing brand positioning, creative briefs, business objectives, strategies, tactics, profit and loss projections and short/long-term growth strategies.

　　Lead the primary and secondary market research projects.

　　Duties and Responsibilities

　　Determine strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors' products and by determining marketing share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations.

　　Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as websites, brochures, and seminars.

　　Prepare annual budget forecasts and performance analytics.

　　Maintain frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are properly perceived relative to the competition.

　　Collaborate with sales team to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive and proactive.

　　Monitor forecasts as necessary and work collaboratively with other departments to ensure product availability throughout the lifecycle of the product.

　　Maintain up-to-date product and industry knowledge by review of the literature, co-traveling with field sales personnel, and attending surgeries.

　　Support the Company's medical education initiatives by assisting in the preparation and running of surgeon/customer training courses.

　　Lead collaborative projects with outside vendor partners in creating impactful creative messaging and campaigns. Lead processes and manage creative tactical budgets.

　　Participate in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product.

　　Qualifications

　　Bachelor's degree in Marketing or related field is desired, MBA is preferred.

　　3 plus years of Marketing experience within a medical device or pharmaceutical company is strongly preferred.

　　Hospital related medical device product/technology experience preferred.

　　Ability to obtain and maintain operating room credentialing in the US.

　　Excellent oral and written communication skills.

　　Strong interpersonal skills and coaching skills at the employee level.

　　Who We Are & What We Do

　　Boehringer Laboratories, LLC is a US based Medical Device Manufacturer with it's Corporate Headquarters located in Phoenixville, PA. We serve the Acute Care Hospital Market in the US and across the Globe. We have strong product lines in Minimally Invasive Surgery and the Medical Gas spaces. We have a continuous process to grow the company by finding novel devices that improve patient care.

　　We seek to make world-class products that improve patients' lives. We are dedicated to improving our skills to serve our customers, community, and each other. We are a team of professionals passionate in our work. Our Mission: Caring for Lives through Innovation, Quality, and Service. To learn more about our company, visit www.boehringerlabs.com .

　　We provide an environment that fosters professional growth while offering an excellent wage and benefits package, including a 401(k) with employer match.