Description

Amazon Ads is dedicated to driving measurable outcomes for both brands and agencies through advertising. Our ad solutions—including sponsored content, premium video, audio and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.

As a Principal Video Specialist, you work with account and GTM teams to develop strategies and solutions to drive adoption of Amazon’s STV offering with advertisers and ensure your customers’ video investments fit into their overall marketing strategy with Amazon. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing video solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working both with internal and external stakeholders to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. As an individual contributor, you’ll be joining an elite sales organization and will benefit from having direct access to multiple leadership teams. Candidates should have experience buying, planning, packaging, and selling STV both directly and programmatically. Candidates will have a strong knowledge of the STV landscape, experience negotiating and closing annual agreements and the ability to drive conversations with C-Suite client contacts.

Key job responsibilities

Video Specialists are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Advertising Customers. They are responsible for:

Delivering the highest level of sales and customer service to our clients

Scaling video GTM strategies across LCS;

Developing and implementing bespoke industry strategies within assigned verticals;

Service and operations team engagement as it pertains to new and emerging products;

Partnering with LCS and Vertical Marketing to develop narratives that differentiate Amazon Ads unique offerings tied to customer objectives and business outcomes; and

Representing Amazon Ads externally at industry events to drive Upfront and annual commitments.

About the team

Amazon Ads is dedicated to driving measurable outcomes for both brands and agencies through advertising. Our ad solutions — including sponsored content, premium video, audio and custom ads — leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences.

We're all about helping brands reach the right audiences in the right places, without causing disruption. Our robust insights, expansive portfolio of properties, and comprehensive advertising solutions help advertisers interact and form relationships with customers – and give them a purposeful presence in customer’s lives.

Basic Qualifications

10+ years of B2B sales experience

10+ years digital advertising experience

4+ years of advanced TV/STV advertising experience

Experience selling various video formats (MS, SS, Sponsorships, Sports)

Effectively works cross-functionally (AE, Sales Leadership, Yield, Product, Measurement)

Preferred Qualifications

Deep relationships within the advertising industry

Experience negotiating Video Upfronts at agency and Brand level

STV/TV measurement proficiency