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Principal Commercial Product Manager
Principal Commercial Product Manager-March 2024
Seattle
Mar 29, 2026
About Principal Commercial Product Manager

  Company Alaska Airlines

  The Team

  Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

  Role Summary

  As an individual contributor, the Principal Commercial Products Manager (CPM) manages the commercial performance of one or more of our revenue products (First Class, Main Cabin, ancillaries, etc.). This role leads integrated product teams and advances Alaska’s commercial products by partnering with internal and external parties. The CPM builds the cross-product strategy for their product portfolio and leads through influence across the enterprise to deliver business results for their assigned products.

  Key Duties

  Defines and executes long-term strategies across product portfolio. Optimizes cross-product strategy by positioning products according to identified customer needs.

  Executes long-term product strategies. Creates/maintains product roadmaps to maximize revenue growth opportunities using our competitive advantages, and lead market innovation to improve competitive positioning.

  Actively seeks out and develops cross divisional relationships to ensure the customer journey is supported across all channels.

  Utilizes program management best practices to deliver against program baselines (financial, operational, strategic, etc.), and optimizes product performance.

  Builds and leads cross functional integrated product team to execute strategic plan alongside enterprise stakeholders based on business priorities.

  Establishes Product business rules, goals and competitive set. Builds recommendations on pricing and product attributes to align with enterprise-wide roadmaps.

  Serves as subject matter expert on assigned Products through a deep understanding of company data, customer needs, product policies, and financial statements.

  Partners with Strategy and Business Development leaders to define future product requirements.

  Works closely with our Enterprise Project Management Office and business implementation leaders who project manages the implementation of new products or product changes.

  Develops and implements product specific go-to-market plans, working across departments to execute on a single, integrated plan.

  Defines and monitors quantitative and qualitative KPIs(leading and lagging) to ensure sustained alignment between product design and performance.

  Is ultimately responsible for assigned revenue product P&L, forecast, budget success and management.

  Collaborates with leadership to define and communicate ongoing product plans to continually improve the customer/end-user experience leveraging data, user feedback, and product performance.

  Job-Specific Experience, Education & Skills

  Required

  7 years of experience in product or program management, project management, product ownership or related area.

  Bachelor’s degree in a related business field or an additional two years of relevant training/experience in lieu of this degree.

  Demonstrated understanding program management best practices or product management.

  Demonstrated decision making, collaboration, consensus building, negotiation, and teamworking skills including the ability to lead with influence.

  Demonstrated ability to lead through change.

  Ability to present both technical and non-technical content to internal and external partners.

  Excellent written and verbal communication skills with diverse audiences, including colleagues, executives, partners, and customers.

  Demonstrated ability to generate robust cost-benefit analyses to allocate limited resources effectively.

  High school diploma or equivalent is required.

  Minimum age of 18.

  Must be authorized to work in the U.S.

  Preferred

  Prior airline, aviation or travel & hospitality industry experience.

  2 years of experience working with data, data modeling, or data analytics.

  Experience leading cross-functional teams.

  Advanced degree in Business or related field.

  Experience managing third party relationships.

  Demonstrated ability to manage multiple projects with increased complexity.

  Job-Specific Leadership Expectations

  Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

  Salary Range

  $130,900 - $202,900 / year

  Salary Details

  Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

  Total Rewards

  Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

  Free stand-by travel privileges on Alaska Airlines & Horizon Air

  Comprehensive well-being programs including medical, dental and vision benefits

  Generous 401k match program

  Quarterly and annual bonus plans

  Generous holiday and paid time off

  For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

  FLSA Status Exempt

  Employment Type Full-Time

  Regular/Temporary Regular

  Requisition Type Management

  Apply by 7:00 PM Pacific Time on 2/7/2024

  Location Seattle

  Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply.

  L: #LI-B

  Need help finding the right job? We can recommend jobs specifically for you!

  Job Locations USA-WA-Seattle

  Requisition ID 2024-11820

  Category Corporate & Operations

  Workplace Type Onsite

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