Overview: Berkshire Hathaway Automotive is one of the nation’s largest automotive groups, providing many opportunities for our family of employees. Berkshire Hathaway Automotive is currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for a nationwide group of automotive dealerships. This position is full time and onsite at our Marketing Headquarters, located in Cypress Waters in Irving, Texas. Benefits * Competitive compensation * Fast paced work environment * Career growth opportunities * Medical and dental coverage available first day after 2 months of employment * Two weeks paid vacation after 90-day orientation period * 401(k) enrollment on first day of employment Responsibilities: The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by: * Managing large budgets for multiple dealerships and bids on multiple platforms including Google Ads, Microsoft Ads, Facebook, and YouTube. Directly building effective Facebook / Paid Search campaigns in the appropriate channel platform. * Managing Remarketing/Display campaigns in Google Display Network and third party platforms. * Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting. * Providing feedback regarding landing pages and display ads. * Working with dealership representatives to implement new campaigns and to scale existing campaigns in to new areas of opportunity. * Preparing presentations summarizing campaign performance to present to dealers. * Willingness to participate in and deliver digital marketing performance reviews with stake holders. * Preparing campaign proposals and making recommendations to dealer representatives and dealers. * Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums. * Evaluating budget levels and provide recommendations. * Measuring and optimizing campaigns to meet internal KPIs. * Acting as one of the resident digital marketing experts. * Proactively recommending improvements to digital media campaigns to achieve better performance. Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The responsibilities listed above are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience * Bachelor’s degree preferred, equivalent experience accepted * Up to 4 years of experience managing paid digital campaigns preferred, willing to train * Working experience directly managing paid advertising via search and social media platforms preferred * Experience working with project management platforms similar to Asana and Monday. * Google Ads, Bing Ads and Google Analytics certification required within 30 days, current certifications preferred Skills/Knowledge * Intermediate knowledge of Microsoft Excel * Basic knowledge of all other Microsoft Office programs * Comfortable using Google Analytics or similar analytics platform * Mathematically inclined * Excellent communication skills, both written and verbal *All potential employees must pass pre-employment testing including a background check and drug screen   Click Here to Learn About Who We Are:  https://www.berkshirehathawayautomotive.com/careers/index.htm   We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.