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Offering Strategy Lead
Offering Strategy Lead-March 2024
Wayne
Mar 28, 2026
About Offering Strategy Lead

  Develops and implements the Go-To-Market strategy and roll-out, for a set of EBP fit-for-purpose offerings across the information analytics, service, consulting and delivery continuum, within the EBP USRBU..

  Lead initiatives to codify, simplify and standardize offerings within the EBP portfolio

  Drive strategic commercial opportunity identification and the means to address these opportunities

  Partner with business and content leaders to determine how to select/create repeatable offerings, integrated offerings and offerings packages from existing solutions.

  Recommend pricing models for new or existing products that are relevant for EBP and input to pricing/risk share models for packaged solutions.

  Essential Functions

  Drive strategic commercial opportunity identification, and means to address, including responsibility in line with the EBP business development plan and revenue goals

  Partner with business and content leaders to determine how to best create repeatable offerings from innovative solutions

  Translate innovative solutions into repeatable “fit-for-purpose” offerings.

  Drive the creation of client-facing sales and marketing materials with the support of Marketing resources

  Evaluate training and process needs for Go-To-Market resources to successfully sell and deliver repeatable offerings

  Assess the need for funding for developing new assets, acquisitions and/or partner channels to accelerate portfolio expansion and market potential and work closely with leadership to secure funding

  Make trade-offs within and across business lines to ensure maximum opportunity and customer satisfaction

  Help set IQVIA strategic directions into offering management decisions for EBP clients

  Plan for new market opportunities

  Proactively shape and scope interdependencies with other business line stakeholders and functions and to achieve business line goals

  Qualifications

  Bachelor's degree and a minimum of 8 years’ experience with demonstrated success in marketing strategy, new offering creation and launch

  In-depth knowledge of Healthcare, Lifesciences, and/or Pharmaceutical industry

  Hard Skills: Strong understanding of Strategy, Analysis & Planning, Portfolio Optimization, Workshop Management, Customer Research, Presentation Development & Marketing

  Soft Skills: Strong interpersonal / collaboration / communications skills, attention to detail

  IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

  We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

  IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

  The potential base pay range for this role, when annualized, is $146,400.00 - $249,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

  IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare – and human health – forward. Together with the companies we serve, we are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.

  To get there, it takes diverse skills and a curiosity to explore new possibilities. No matter your role, everyone at IQVIA, including our colleagues at Q² Solutions, contributes to our shared goal of improving human health. Thank you for your interest in growing your career with us.

  EEO Minorities/Females/Protected Veterans/Disabled

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