Additional Information Manager, Premium Brands

　　Job Number 24010926

　　Job Category Brand Management

　　Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States

　　Schedule Full-Time

　　Located Remotely? N

　　Relocation? N

　　Position Type Management

　　JOB SUMMARY

　　The Manager, Premium Distinctive Brands is a member of the Premium Distinctive brand team. The scope of this role is centered around driving a unique and differentiated end-to-end brand experience for the target customers for the Collection brands, by partnering with a diverse group of disciplines within the organization. Within this framework, the role is a key contributor toward the supporting the strategic direction and growth of the Collection brands and working with key resources and business partners to drive execution of strategic plans and to ensure business objectives are met.

　　The Manager, Premium Distinctive Brands will focus on:

　　Collaborating and supporting the creation of the long-term strategic direction of the brand’s overall positioning, core values, and the brand voice.

　　Executing the brand priorities by collaborating with cross-functional resources in support of the business model & driving brand performance.

　　Collaborating with the global brand marketing team to ensure brand marketing initiatives are represented and executed against in a timely manner.

　　Establishing key relationships with internal and external resources to maximize the full potential of Marriott’s independent Collections brands.

　　Engaging with property and continent teams to drive the brand experience globally.

　　CANDIDATE PROFILE

　　Education and Experience Required

　　High school diplomaor equivalent and 5+years’ experience in brand management, business, sales and marketing, management operations, or related professional areaOR

　　4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major and 2+ years’ experience in the business, sales and marketing, management operations, or related professional area

　　Demonstrated ability to deliver results under challenging conditions

　　Education and Experience Preferred

　　Experience with global brands and travel industry

　　Project management experience

　　CORE WORK ACTIVITIES

　　Brand Strategy & Execution

　　Actively participates in the execution of a compelling and differentiated brand strategy, leveraging the brands' consumer,competitive, and other stakeholder profiles and needs

　　Supports the execution of strategic brandbusiness plans for the brands,inclusive of a viable economicstrategy, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation)

　　Supports and executes new initiatives and projects for the brand to pull through strategy for the Collection brands

　　Supports implementation on key brand initiatives, sets and monitors success measures

　　Serves as customeradvocate by helping resources understand target consumerneeds, primarily being the independent hotel owner / operator, internal sales and operations teams, and third-party consultants

　　Ensures hotels that need help get assistance through appropriate third parties, and Marriott resources where applicable

　　Partners with the marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc.

　　Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts to drive revenue and PR buzz

　　Collaborates with brand marketing team as they implement marketing strategies grounded in brand positioning and personality, with the goal of increasing brand awareness and enhancing performance

　　Supports key resources across Marriott to ensure issue resolution for owners, franchisees, and managers

　　Champions the independence of Collections owners and franchisees within Marriott to ensure that brand and business decisionsdo not result in encroachment on the independence of Collections hotels

　　Creates project plans, guides, and engages respective project teams throughout the project from kick off to implementation

　　Business Model & Performance

　　Act as Brand Champion to stakeholders - owners, franchisees, customers, executives and associate within HQ and market. Builds strong relationships with continent teams and hotels to ensurethe brand culture comes to lifeon property, drivingpull-through of the brand promise

　　Educates and communicate on brand strategy, framework, positioning, voice and strategic pillars, competitive environment

　　Supports the execution of communication strategies associated with launching tactics/deliverables in supportof the brand strategies and stated performance goals

　　Represents brand in external forums(e.g.,: GM conferences, owner's meetings, Franchise Advisory Committee meetings, etc.) by reviewing / evolving brand standards and operations practices

　　Aligns market, operational and owner/franchise activities to business and research insights

　　Supports plans for under-performing hotels from a marketing activation standpoint.

　　Maintaining Goals

　　Submits reports in a timely manner, ensuring delivery deadlines are met

　　Promotes the documenting of project progress accurately

　　Provides input and assistance to other teams regarding projects

　　Managing Projects and Priorities

　　Manages and implements work and projects as assigned

　　Develops specific plans to prioritize, organize, and accomplish work.

　　Generates and provides accurate and timely results in the form of reports, presentations, etc.

　　Analyzes information and evaluates results to choose the best solution and solve problems

　　Provides recommendations to improve the effectiveness of processes or programs

　　Supports achievement of performance goals, budget goals, team goals, etc .

　　Provides timely, accurate, and detailed status reports as requested

　　Delivering on the Needs of Key Stakeholders

　　Understands and meets the needs of keystakeholders.

　　Develops specific goals and plans to prioritize, organize, and accomplish work.

　　Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

　　Collaborates with internal partners and stakeholders to support business/initiative strategies

　　Communicates concepts in a clear and persuasive manner that is easy to understand.

　　Generates and provides accurate and timely results in the form of reports, presentations, etc.

　　Demonstrates an understanding of business priorities.

　　Demonstrating and Applying Discipline Knowledge

　　Provides technical expertise and support to persons inside and outside of the department

　　Demonstrates knowledge of job-relevant issues, products, systems, and processes

　　Demonstrates knowledge of function-specific procedures

　　Keeps up-to-date technically and applies new knowledge to job

　　Uses computers and computer systems (including hardware and software) to enter data and/ or process information

　　Additional Responsibilities

　　Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timelymanner

　　Demonstrates self-confidence, energy and enthusiasm

　　Informs and/or updates leaders on relevant information in a timely manner

　　Manages time effectively and conducts activities in an organized manner

　　Presents ideas, expectations and information in a concise, organized manner

　　Uses problem solving methodology for decision making and follow up

　　Performs other reasonable duties as assigned by manager

　　Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

　　Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.