Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com .
Job Description
The Media Planner is responsible for media strategy development, planning/buying and campaign analysis related to multiple online acquisition channels. This individual serves as the day-to-day internal team and client contact and demonstrates an emerging ability to work cross-functionally, particularly with creative and analytics. They will also assist in the training and mentorship of assistant media planners. Ideal candidate can complete media plans independently, able to analyze data and glean relative insights and present information/plans to clients (in writing and verbally).
What you'll do:
Participate with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
Study demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
Evaluate editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
Negotiate independently with publishers.
Works cross-functionally among other client verticals (particularly with creative and analytics).
Manage month-end billing in partnership with the account management team
Must be comfortable working with Prisma: executes placements, maintains quality control on placements, handles back-end billing.
Assist in training and mentorship of Media Coordinators.
Qualifications
Education
Bachelor’s degree (BA/BS) from a four-year, accredited college or university. Previous Experience
1+ years of related experience and/or training, or equivalent combination of education and experience.Additional Information
Compensation Range: ($58,500 - $92,500) annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 3/1/2024.
The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)
Business Resource Groups that support multipole affinities and alliances
The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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