About Abbott

　　Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

　　In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, sales, and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

　　The Opportunity

　　This position works out of our Wiesbaden, EMEAP headquarter (Abbott GmbH) in the Abbott Diabetes Care division that is focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

　　As Marketing Manager Media & Communications (m/f/d) you will be responsible to accelerate the acquisition of new patients by building brand equity throughout the entire customer lifecycle – including awareness, consideration, trial, recommendation, and advocacy - and to identify the most efficient media investment strategies to drive and support not just acquisition but also retention.

　　What You’ll Do

　　Leading the brand communication and media planning strategies for the FreeStyle Libre brand in collaboration with the central media agency and local marketing teams from across EMEAP markets.

　　Owning the integrated media planning process, including brief approval, planning, result tracking and optimization across EMEAP, accounting for all media types and touchpoints.

　　Effectively collaborate with internal and external stakeholders across markets and functions.

　　Leading the central EMEAP media agency relationships and local marketing peers to direct media activities in alignment with the area.

　　Fostering collaboration and develop of optimal working processes to create high quality integrated and consistent communication campaigns that elevate the brand to the next level.

　　Owning the agency masterplan and central media budget and consult on local budget allocation.

　　Implementing brand and communication effectiveness tracking, deliver value maximization and feed results into upcoming communication development & media strategies.

　　Providing best practice guidance and overseeing capability building and training sessions with media agency and across EMEA marketeers.

　　Leading the development and planning of several media strategies that incorporate all media channels and diverse audiences.

　　Qualifications & Skills

　　University Degree in Business/Marketing, Science or related fields

　　+8 years marketing experience and experience working with/ or in a media agency on local and ideally also regional level.

　　Proven track record in developing, planning, and activating integrated communication campaigns.

　　Experience in leading the implementation of media strategies across divers media channels and target groups.

　　Experience in leading paid search strategy and optimization and relationships with communications agencies and other creative/content vendors.

　　Fluent English language skills in word and writing. Excellent writing and communication skills with an eye for detail.

　　Excellent presentation, communication, and motivational skills

　　Willingness to travel (25%)

　　Working at Abbott

　　At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

　　Career development with an international company where you can grow the career you dream of

　　An attractive benefits package (e.g., attractive Abbott Pension Plan, a company bike, employee stock purchase program)

　　A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

　　A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

　　A challenging position in a fast-growing crisis independent industry

　　Become part of a dynamic, highly educated, highly skilled, and motivated team.

　　Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication

　　A Multi-national environment, where we foster the development of our talents within the enterprise.

　　Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

　　We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.

　　Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

　　An Equal Opportunity Employer

　　Abbot welcomes and encourages diversity in our workforce.

　　We provide reasonable accommodation to qualified individuals with disabilities.

　　To request accommodation, please call 224-667-4913 or email [email protected]