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　　Every individual here can bring their purpose to life through their work. Join us and you'll be surrounded by inspiring leaders and supportive peers. Among them, you'll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we'll work to help you become a better you.

　　Context

　　The Indian FMCG market is seeing a rapid transformation with shifting consumer behavior, changing competition landscape and disruptive technology. Digital is transforming how consumers, customers and businesses interact with each other and with businesses. For Unilever and at HUL, we have been at the journey of transforming our digital agenda over the last several years. We have created multiple capabilities across consumer spectrum from awareness, consideration, purchase. This involves tools, techniques and processes spanning multiple functions and units.

　　Consumer touchpoints has expanded manifold across reach medium (TV, Digital, Print etc), commerce vehicles (ecom, D2C), and is seeing increasing fragmentation (influencer, social, live) resulting in an integrated consumer journey. In this light, our media planning systems need to be overhauled. From an erstwhile singular reach based plan to multi medium, multi objective, brand lifestage based planning is the need of the hour. As more mediums become available, there is a need to rapidly test-learn-deploy choice sets across the mediums.

　　Media attribution to outcome is a key lever to unlock and as we expand media deployment vehicles, we need to ensure right outcome measures. In parallel, we need to drive right performance management measures on input and output measures. This includes right allocation of spends across mediums, markets basis brand lifestages and evaluate success criteria. We need people with passion for digital and analytics, who have an appreciation of media and who can solution out of the box.

　　Role Profile

　　On media planning & deployment, there are several capabilities being developed / need to be developed across the spectrum. These span planning (objective, brand lifestage, vehicles, consumer effectiveness), guided data sets (acquire, embed, enhance), and automation (direct deployment at scale). The individual will lead performance management measures, reporting metrics, and right governance.

　　Key AccountabilitiesLeverage the data sets to drive better business growth. Build on the in-house planning tool to further enhance / refine and land the actions. .Right data structure across internal, external, and syndicated data setsCreate performance management metrics, governance systemsCreation of right analytics across internal, external systems and productsPartner with the DnA / Media teams to determine the right advanced capability partners to support the agenda.Experience, Skills Required

　　The person should bring a well rounded experience across business and functional verticals. They should have an understanding of the media landscape, CPG industry, the marketing ecosystem, and analytical skills.The person should have 5+ years of experience and knowledge in media planning, analytics, digital, or marketingStrong stakeholder management skillsDemonstrable understanding of the analytical mindsetUnderstanding of media vehicles in consumer journeySkillsMedia planningData & AnalyticsKey StakeholdersStakeholders in media, agency and DnA teamFunctional partners in DCom, CMI