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Marketing Specialist, Demand Generation
Marketing Specialist, Demand Generation-February 2024
Lakewood
Feb 10, 2026
About Marketing Specialist, Demand Generation

  Description

  Are you looking for an opportunity to make a difference? At Mesa Labswe're passionate about protecting the vulnerable by enabling scientificbreakthroughs, ensuring product integrity, increasing patient and workersafety, and improving quality of life around the world.The Marketing Specialist, Demand Generation that supports our SDC businesshas responsibility for playing a key role in implementing marketing strategiesto support our Sterilization and Disinfection Control Division.Key Job Responsibilities:Marketing Strategy: Implement and manage comprehensive marketing strategiesand plans to drive brand awareness, customer engagement, and lead generation.Digital Marketing: Create and manage digital marketing campaigns,including email marketing, social media, and content marketing, to reachour target audience and optimize online presence.Data Analysis: Use analytics tools to monitor, analyze, and report onthe performance of marketing campaigns, making data-driven decisions forcontinuous improvement.Marketing Collateral: Oversee the production of marketing collateral,including brochures, flyers, and promotional materials.Event Marketing: Execute marketing strategies for events, and tradeshows, ensuring brand consistency and maximum exposure.Market Research: Stay updated on industry trends and competitive landscapeto identify opportunities and challenges and provide strategicrecommendations.Qualifications/Education:Bachelor's Degree is required or an equivalent level of work experience inB2B demand generation strategies with life sciences or healthcare products.BA/BS degree or equivalent experience2+ years of experience as a Marketing/Demand Generation Specialist or in asimilar role.Strong understanding of digital marketing concepts, tools, and techniques.Proficiency in marketing software and tools, such as Google Analytics,HubSpot (or similar automation platforms) and social media managementplatformsExceptional written and verbal communication skills.Creative thinking and the ability to develop engaging marketing campaigns.Strong analytical and problem-solving skills.Demonstrated ability to manage multiple projects and meet deadlines.Excellent teamwork and collaboration skills.Detail-oriented and highly organized.Able to adapt communication effectively to accommodate different audiencesProven ability to excel in a dynamic, fast paced environmentSelf-motivated, innovative, collaborative, creative, and analyticalCompensation/Benefits:The company offers a comprehensive benefits package and compensation for thisposition. The package includes base salary, bonus,medical/dental/vision insurance, 401k/Match.Salary Range for this position is $75,000 - $85,000.

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate againstemployees or applicants because they have inquired about, discussed, ordisclosed their own pay or the pay of another employee or applicant.However, employees who have access to the compensation information of otheremployees or applicants as a part of their essential job functions cannotdisclose the pay of other employees or applicants to individuals who do nototherwise have access to compensation information, unless the disclosure is(a) in response to a formal complaint or charge, (b) in furtheranceof an investigation, proceeding, hearing, or action, including aninvestigation conducted by the employer, or (c) consistent with thecontractor's legal duty to furnish information. 41 CFR 60-1.35(c)

  Mesa Labs is an Equal Employment Opportunity Employer.Mesa Labor prohibits unlawful discrimination and harassment against applicantsor employees based on age, race, sex, color, religion, creed,national origin or ancestry, disability, military status, sexualorientation, or any other status protected by app icable state or local law.

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