Marketing Specialist Job Locations Work From Your Own Home ID 2023-12937 Overview Element has an opportunity for a Marketing Coordinator. In this role you will create highly engaging content marketing campaigns to drive leads and subscribers. You will regularly produce and distribute online and offline content, including, but not limited to, email, social media posts, blogs and white papers. Responsibilities Research content to ensure that it is accurate, complete, and technically and commercially viable, with minimal input from technical stakeholders Use search engine optimisation (SEO) best practices to monitor and improve SEO rankings to generate traffic to our site Keep up to date with the latest digital and social media strategies and collaborate with other business departments to create innovative content ideas Analyse content marketing metrics and makes changes as needed Provide event marketing support in the form of email invitations, website page creation, and specific campaigns targeted at increasing event registrations, email templates, automation campaigns, post-show surveys, etc. Assist with building and executing an editorial calendar for email marketing and lead generation-focused automation campaigns relevant to the specified sector Liaise with Element's PPC consultants to ensure the success of any AdWords campaigns which fall under the specified Element business sector Skills / Qualifications Post-secondary education in Marketing and 2 plus years of experience Proficiency in web analytics software, SEO and keyword tools Proficiency in digital marketing platforms such as LinkedIn, Facebook ads, Instagram Ability to analyse data and provide evidence-based recommendations Ability to read and interpret documents such as safety rules, operating and maintenance instructions, customer testing specifications, and procedure manuals Ability to write routine reports and correspondence and speak effectively before groups of customers or employees of organization Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists Ability to interpret a variety of instructions, data and details furnished in written, oral, diagram, or schedule form Proficiency in Microsoft Applications (Word, Excel) Availability, flexibility, and maturity to represent the company at a broad range of events / projects in the community, with customers and within the company Ability to remain calm when faced with mounting pressure related to deadlines and multiple priorities Well-developed oral and written communication skills to meet a variety of communication needs Good interpersonal skills that foster open upward and downward communication built on mutual respect Company Overview Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'. When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access. While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development. Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization. Diversity Statement At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming the world s most trusted testing partner . All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.