Marketing Specialist
The Marketing Specialist is dedicated to executing projects that help meetbusiness goals, generate leads, and increase brand recognition for Tylersolutions. The Marketing Specialist will work cross-functionally, assistingthe Property & Recording vertical marketing team with a variety ofprojects, including project management, campaign planning, eventcoordination, and content development. The role requires collaboration withothers for project planning and the ability to work independently to executemultiple concurrent campaigns and projects. The Marketing Specialist will havea positive impact on the division by delivering campaigns that raiseawareness, generate leads, and create loyalty among the division'sprospects and clients. The work of the Marketing Specialist will enhance thebrand, position Tyler for consideration, and help close new business.As a part of Tyler's corporate staff, you will make an impact on outcomesthat affect various areas of the company. Your work will ultimately supportour team members, clients, stakeholders, and the public sector.LocationDayton, Ohio | Plano, Texas | Lubbock, Texas | Yarmouth, Maine| Lawrenceville, Georgia | Troy, Michigan | Overland Park, Kansas| Lakewood, CTravel0-5%ResponsibilitiesDevelop and implement innovative, multi-faceted marketing campaigns, whichmay include email, blogs, print, social media, web, webinars,infographics, advertising, videos, and in-person touchpoints withclients and pBe curious and collaborative - engage internal subject matter experts to learnabout our products and our client's needs to develop more informative andtargeted content and campaigns.Become adept in the Tyler voice and writing style, to write effective,compelling content and ensuring that messaging is consistent and drives thekey messages in an impactful way.Track project, campaign, and advertising results for reporting.Stay abreast of industry and marketing best practices, trends, ideas,tools, and technology.Utilize department technology to manage workflow - CoSchedule and Confluencefor all campaign planning, TyCAT for project management, Marketo for emailcampaigns, Teams for project collaboration, and others as needed.
Tyler Technologies is proud to be an equal opportunity employer. All qualifiedapplicants will receive consideration without regard to race, creed,gender/sex, marital status, sexual orientation, citizenship status,color, religion, national origin, age, disability, veteran status,or any other status protected under local, state or federal laws.