Marketing Operations Director ( 230000YX )

　　Primary Location : UNITED STATES-NC-Charlotte

　　Other Locations : UNITED STATES-NY-Syracuse

　　Organization : Equitable

　　Schedule : Full-time

　　Description

　　At Equitable, our power is in our people.

　　We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

　　We are seeking a Marketing Operations Director that will drive forward marketing performance across the entire marketing organization by providing strategic recommendations and insights based on data to lead our agency utilization.

　　This is your ideal career move if:

　　You enjoy playing a central role in the smooth and efficient operation of our agencies by streamlining processes, enhancing operational efficiency and profitability, managing resources, and more.

　　You are equally comfortable working with people or in a spreadsheet.

　　You are energized by solving problems, charting a course of action and comfortable making intelligent recommendations and decisions.

　　You are organized and enjoy working across disciplines including people ops, technical, financial, compliance and other operations.

　　Agency Relationship Management Responsibilities:

　　Establish and maintain strong relationships with our four advertising and creative agencies serving as the primary point of contact.

　　Collaborate with agency representatives to align strategies, expectations, and campaign objectives.

　　Orchestrate internal and external stakeholders for efficient distribution of information and outputs.

　　Agency Operational Management Responsibilities:

　　Lead prioritization of work and assignment to appropriate agency based on cost and scope across Tier 1, 2 and 3 agencies. Have insight into all work coming in, develop efficient approach to resource allocation and project initiation. Run Tollgate process for work approval and assignment.

　　Ensure resources are allocated most cost effectively across portfolio of service providers and partners.

　　Monitor agency response, quality, outputs, adhering to scope, and budgets and ensure efficient and on budget execution.

　　Manage all agency contracts, POs and invoices.

　　Assist in budget planning, tracking, and reconciliation for agency-related expenses.

　　Understand the creative process and communicate effectively with cross-functional teams.

　　Monitor agencies burn rates to ensure budgets are being used effectively and efficiently.

　　The base salary range for this position is $$105,000-$156,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.

　　For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.

　　Equitable Pay and Benefits: Equitable Total Rewards Program (https://portal.equitable.com/appentry/EDoxRedirect?node_id=A2023013000001)

　　Qualifications

　　Required Qualifications:

　　Bachelors degree

　　5 years of experience in marketing, ideally in operations roles

　　Preferred Qualifications:

　　Effectively navigates within a highly matrixed organization: Demonstrates an ability to work efficiently and adapt to complex organizational structures, seamlessly collaborating with multiple departments and stakeholders to achieve desired results.

　　Highly influential and persuasive: Possesses the ability to inspire and motivate others, driving consensus and influencing decision-making at all levels of the organization.

　　Established critical thinking and business acumen: Exhibits a keen sense of judgment and a strategic mindset, enabling the development and execution of marketing initiatives that align with the organization's overall business objectives.

　　Balanced affinity for both creative and analytical approaches: Showcases a versatile skill set that combines imaginative and innovative thinking with data-driven insights, ensuring the effective development and implementation of marketing strategies.

　　High-performance driver: Demonstrates a track record of consistently achieving and exceeding goals, setting ambitious targets, and delivering exceptional results in a fast-paced, competitive environment.

　　Customer-centric orientation: Maintains a strong focus on understanding and addressing the needs, preferences, and expectations of customers, ensuring the development of marketing initiatives that resonate with the target audience and foster long-term brand loyalty.

　　Skills

　　Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.

　　Customer Analytics: Knowledge of technologies, techniques and practices for the evaluation of customer data; ability to analyze customer activity and demographic data for the purpose of predicting future customer behaviors and trends.

　　Key Performance Indicators: Knowledge of business metrics and Key Performance Indicators (KPIs) and ability to use strategies and tools for defining and measuring progress toward goals.

　　Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.

　　Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.

　　ABOUT EQUITABLE

　　At Equitable, we’re a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

　　We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

　　We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

　　We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

　　Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

　　NOTE: Equitable participates in the E-Verify program.

　　If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at [email protected] .

　　Req ID: 230000YX