Discover Your Career at Emory University

　　Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the diversity and excellence of our academic community.

　　Description

　　The Goizueta Business School is in search of a Marketing Manager to join their Marketing and Communications team. This position is responsible for the execution of integrated marketing, communication, and promotion of Emory Executive Education programs.

　　JOB DESCRIPTION:

　　Responsible for the integrated communication and promotion of programs and services for a department or school.

　　Collaborates with others to develop and implement programs and communications materials for targeted audiences which enhance awareness and utilization of programs and services.

　　Creates effective promotional materials including articles, brochures, forms and flyers.

　　Designs, oversees and updates a website to educate and to promote activities and programs.

　　Leads projects as assigned.

　　Serves as an internal marketing consultant for programs and services.

　　May be responsible for managing various aspects of social media activities.

　　Develops and implements a creative strategy at the school, program, and departmental level.

　　Creates and/or directs the creation of visual elements for internal audiences.

　　Translates externally-facing messaging into cross-medium executions to support annual recruitment and outreach.

　　Serves as primary liaison and project manager for the marketing/communications department to internal groups on projects featuring visual representation.

　　Creates and implements processes and guidelines for usage of creative branding elements by internal and external audiences.

　　Oversees vendors, freelancers, and partners tasked with delivering elements of the targeted brand.

　　May oversees students and other external labor resources in support of creative activities.

　　Liaises with central Communications and Public Affairs and other divisions to execute cross-functional projects and initiatives.

　　May manage finances related to a portion of creative activities executed within the larger marketing/communications budget.

　　Performs related responsibilities as required.

　　ADDITIONAL JOB DETAILS: In addition to the duties outlined above, the Director may be required to:

　　Creates effective multimedia advertising campaigns to build brand awareness and generate leads for open enrollment programs.

　　Collaborates with Emory Executive Education to create and execute integrated marketing, communication and sales strategies to increase open enrollment participation.

　　Creates and manages lead forms and advertising landing pages (Pardot).

　　Executes and optimizes lead nurturing email campaigns, quarterly e-newsletter, and standalone emails (Pardot).

　　Collaborates with Emory Executive Education business development team to implement and manage lead scoring and grading (Pardot).

　　Oversees the creation of effective promotional materials including articles, brochures, videos, and other collateral.

　　Oversees and updates Emory Executive Education website content to promote activities and programs.

　　May be responsible for managing various aspects of social media activities.

　　Ensures consistent messaging and adherence to brand across channels and internal teams.

　　Provides performance reports and uses analytics to optimize ad campaigns, email campaigns, website content, and program messaging.

　　Uses market research to provide insights to inform new program development, program pricing, program delivery format, etc.

　　Performs related responsibilities as required.

　　MINIMUM QUALIFICATIONS:

　　A bachelor's degree in communications, public relations, marketing, art or other related field and three years of experience in the development of marketing/communications and informational materials, writing/research, project management and/or information technology or an equivalent combination of education, training and experience.

　　Knowledge of publishing and other related software.

　　Demonstrated creativity in the design of marketing, public relations or educational programs and communications materials.

　　PREFERRED QUALIFICATIONS:

　　Bachelor's degree in marketing, communications, or related field.

　　A minimum of three years of relevant work experience in marketing, communications, and/or advertising roles.

　　Well-versed in digital advertising tactics.

　　CRM experience (Pardot and Salesforce experience preferred).

　　Excellent communication skills (verbal and written).

　　Creative thinker with data-driven analytical aptitude.

　　NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University location as needed and at times, on short notice. Emory reserves the right to change this status with notice to employee.

　　Emory Supports a Diverse and Inclusive Culture

　　Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.

　　Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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　　Job Number 122594

　　Job Type Regular Full-Time

　　Division Goizueta Business School

　　Department GBS: MarCom Administration

　　This position may involve the following Health and Safety issues: Not Applicable

　　Job Category Business Operations

　　Campus Location (For Posting) : City Atlanta

　　Location : Name Emory Campus-Clifton Corridor