The Amazon F2 (Fashion, Sports & Outdoors) Marketing & Branding team is responsible for creating breakthrough marketing strategies and content to reach and resonate with today's audience. We aspire to meet customers wherever they may be-on social media, on their phones and devices, across the site, in their inboxes-and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, categories, events, and features. We challenge ourselves to produce bar-raising, engaging, and creative content - but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.As part of our expansion, the Amazon F2 Marketing & Branding team is seeking a Site Marketing Manager to create high-value marketing and merchandising on-site campaigns. Campaigns will support the customer discovery of new and relevant products within Amazon Fitness's extensive selection.The Site Marketing Manager will be responsible for creating best-in-class marketing campaigns, helping to drive sales, engagement, and customer growth. They will own executing and optimizing merchandising on-site (amazon.com) and will leverage performance data and testing to develop recommendations and best practices. The ideal candidate is a strong project manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and technology organizations.In this role, you will need to think strategically and creatively to build merchandising strategies for key initiatives and programs. The successful candidate will be responsible for planning and executing best in class site merchandising strategies.A successful candidate must be able to work at the strategic level (using customer behavior to generate ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will have a strong understanding of all aspects of the marketing funnel and possess project management and influencing skills to work across multiple teams to achieve success.Key job responsibilities* Quickly onboard to utilize Amazon marketing tools and services to build and execute campaigns that will go live to customers* Own merchandised landing pages and cross-site marketing campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.* Track progress to marketing metrics, goals, and KPIs to measure success of marketing campaigns* Identify trends and signals in which types of campaigns, including creative, product, or messaging is performing best, and utilize these inputs to optimize campaign strategy over time* Coordinate with multiple teams to provide thorough and authoritative category creative content* Strong bias for action and ability to prioritize* Own weekly, monthly and quarterly reporting on the state of initiatives and goals assigned.* Manage and report out on projects, status, and work with teams to remove any project blockers.* Develop metrics, goals and KPIs to measure and track business results.* Ability to use hard data and metrics to back up feature and customer segment recommendations* Aptitude for organization, flexibility, and producing results in a fast-paced environmentWe are open to hiring candidates to work out of one of the following locations:Seattle, WA, USA- 3+ years of professional non-internship marketing experience- Experience in marketing and web metrics, including deep data analysis and diverse revenue models expertise- Experience working with global cross-functi