The Outlaw Group: Marketing ManagerPrimary In-Office Location: Denver, COSchedule: Full-time/Year-roundSalary Range: $75,000 - $90,000 DOE + monthly performance bonus
Perks Include:
Competitive PayHealth Insurance401kUnlimited PTOSki PassComplimentary Peak 1 Express Shared Shuttle ServiceFree AVA Rafting & Zipline Adventure TripsDiscounts for Family and FriendsJob Overview:
The Marketing Manager is responsible for planning, development andimplementation of marketing initiatives, communications and public relationsand outreach for AVA Rafting & Zipline, Peak 1 Express, Breckenridge Ski& Sport, MileMarker Van Rental, and all associated and future brandsunder the Outlaw Group umbrella. They are expected to monitor the success ofall marketing campaigns and optimize marketing spend to best drive conversionin accordance with revenue goals and brand goals.
The Marketing Manager will answer directly to the CEO and will workcooperatively with all senior management staff, including the Director ofSales. The Marketing Manager will also manage the marketing staff.
RESPONSIBILITIES:- Drive customer interest in all brands, and generate revenue to hit salesgoals- Plan, implement and oversee all advertising- Work with SEO consultants on the development and management of content forour various brands and sites- Manage and maintain all websites, including rebuilds and new websites- Maintain a comprehensive knowledge of all products, activities,customer bases, locations, policies, and procedures for all brands- Maintain all brands including messaging, look-and feel, online presenceand collateral- Use data (traffic, conversions, etc) to evaluate the success ofeach marketing initiative; make changes as needed; and present reports tosenior management and other departments- Manage the overall workload of the marketing department, includinghiring, training, and managing the growing marketing team- Track and manage the budget of the marketing department- Marketing Strategy & Implementation- Brand Presence & Advertising- Website Development & Maintenance- Company Recruitment Advertising
REQUIREMENTS:- 2-5 years in a marketing role- Excellent writing & editing skills- Excellent organizational skills- Demonstrated ability to evaluate and draw conclusions from data- Website (CMS) experience required, Wordpress preferred- Proficient in MS Office including Outlook, Word and Excel- Skilled in Microsoft Office & Adobe Creative Suite- Supervisory experience preferred- Hubspot experience a plus- Video/Photography skills a plus- Adobe suite skills a plus- Some travel (primarily in-state) may be required
AVA Rafting & Zip Line/Breckenridge Ski & Sport/Peak 1 Express is anequal opportunity employer. Qualified applicants will receive considerationfor employment without regard to race, color, religion, sex, genderidentity, sexual orientation, national origin, age, disability,protected veteran status or any other status protected by applicable law.