JOB SUMMARY: The Marketing Manager is responsible for corporate identity & branding, product branding, marketing services and all marketing communications including web sites, social media, public relations, advertising, product sampling, and trade shows. This role also provides overall thought leadership for Republic Elite and Barbosa Cabinets marketing including market insights, trends for product innovation, voice of customer feedback and strategic planning.
This person will be responsible for the review and creative execution of multifamily marketing materials ensuring our creative is well-produced, executed efficiently and consistently represents the companyâs vision, brand promise and core purpose. They will also partner with internal team members and external resources to manage day-to-day marketing tasks and activities.
· Develop and implement marketing projects for Republic Eliteâs and Barbosaâs new and existing products
· Monitor, review and report on all marketing activity and results as it relates to sales, new product
development and thought leadership· Manages inventory of stone and cabinet supply, created product orders through various
companies to ensure we have stock available at all time.· Manage and coordinate B2B marketing, communications and promotional activities conducted online, in market and at the companyâs showroom location on-time and on-budget.
· Support and coordinate needs for tradeshows, events, and PR-related activities
· Analyze customer research, current market conditions and competitor information to keep apprised (if not ahead of) industry demands
· Expand and manage company presence through a variety of offline, online and social media platforms geared toward B2B
· Relabels all incoming inventory with correct Republic Elite and Barbosa labels.
· Creates a monthly quarry review to ensure all products we offer are still available.
· Ability to color match granite and quartz to master samples to ensure products stay consistent.
· Willing to travel on occasion to Tracy, California for Barbosa Marketing purposes.
· Performs other duties as assigned.
KNOWLEDGE REQUIRED OF THE POSITION:
· Project management and planning
· Flexibility in approach to different types of business problems and a willingness to change course to avoid project setbacks
· Able to create and establish structure and process across cross-functional teams
· Directing agencies with an understanding of the creative development process
· Demonstrated understanding of data usage and how it can drive strategy
· Excellent written and verbal communication skills
· Experience working independently
· Collaborative, Adaptable, Creative, Honest, Positive
· Ability to speak effectively before groups of customers or employees of organization.