JOB REQUIREMENTS: Official Title: Marketing Director Business Title:Director of Marketing Employment Class: Limited Appointment FTE: 1.0Compensation: \$77,000 - \$100,000 FLSA Status: Exempt Terms ofEmployment: Limited Appointment Position Summary: UW Oshkosh provides acompetitive benefits package for all benefit-eligible positions. Clickfor more details. Responsibilities Marketing Strategy Development:Collaborate with the Assistant Vice Chancellor of Enrollment Managementand Marketing and other key stakeholders to formulate comprehensivemarketing strategies aligned with the institution\'s enrollment targetsand long-term objectives. In partnership with the AVCEMM, design, buildand maintain our brand with a plan that is heavy on digital marketingand other extremely measurable tactics. Develop and implement acomprehensive marketing plan in collaboration with the AVCEMM and otherstakeholders. Develop comprehensive marketing plans for the institutionand its units that encourage research based, market driven programmingas well outcome evaluation including cost and effectiveness measures formarketing initiatives. Drive the development of print, web, socialmedia, digital, video and other materials to support the marketing plan.Review, evaluate and implement data driven process and performancechanges to improve quality, accuracy and timeliness of marketing andcommunication functions. Analyze market trends and critical measurementsof productivity and customer service to implement marketing operationalstrategies. Conduct market research and analysis to identify trends,potential markets, and competitor activities, utilizing data-driveninsights to inform decision-making. Branding and... For full infofollow application link. The University of Wisconsin Oshkosh is an equalopportunity/affirmative action employer. UW Oshkosh considers candidatesregardless of race, color, religion, sex, sexual orientation, genderidentity, national origin, disability or veteran status. ReasonableAccommodation If you anticipate needing any type of accommodation toparticipate in any portion of the College\'s employment process,including completion of the online application process, please contactthe Office of Equity & Affirmative Action at (920) 424-2296 in advanceof your participation or visit. Determinations of requests foraccommodation are made on a case-by-case basis. The University ofWisconsin System will not reveal the identities of applicants whorequest confidentiality in writing, except that the identity of thesuccessful candidate will be released. See Wis. Stat. sec. 19.36(7).Employment will require a criminal background check. UW Oshkosh complieswith the Wisconsin Fair Employment Act with regard to nondiscriminationon the basis of arrest and/or conviction record. For UW Oshkosh campussafety / security information, see University Police Annual Report, orcall the Human Resources Office at (920) 424-1166 for a paper copy.***** APPLICATION INSTRUCTIONS: Apply Online:ipc.us/t/6C2956372E25406F