Position Overview
The Field Marketing Coordinator, LATAM will act as the primary driver to complete regional integrated marketing campaigns and product launches that support the various business goals identified for Industrial Scientific. This position will be responsible to create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services. This role will require being the expert on buyers, how they buy and transferring that knowledge to regional sales teams.
The ideal candidate will be a confident, hard-working professional, with a positive attitude focusing on teamwork that thrives in a fast-paced, growing, and results-driven work environment.
Essential Duties and Responsibilities:
Collaborate with regional sales team to plan and complete marketing campaigns within budget
Develop regional marketing plans that complement the broader go-to-market (GTM) strategy for product launches to drive sales performance and to build brand loyalty
Research and develop point of view (POV) on regional market opportunities and trends of current and potential customers
Collaborate and support regional sales and customer relationship management (CRM) teams
Adapt digital and content marketing programs to the needs of a regional sales team
Research, plan and provide regional event/association strategy
Maintain comprehensive customer profiles and personas to align marketing and sales in defining the target audience required to achieve sales goals
Qualifications Required:
Bachelor’s degree in business, engineering, marketing, or related field
Five or more years of marketing experience
Superior written and verbal communications skills, experience in developing and editing copy
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
Experience partnering with sales teams
Strong attention to detail
Willing to travel 30-40%
Remote work and available for travel to Brazil and LATAM
Fluent in English and Spanish
Must be legally authorized to work in Brazil without restriction
Qualifications Preferred:
Working knowledge of industrial EHS market and global standards
Prior work in Steel, Mining, Chemicals or Oil & Gas Refineries preferred
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com (https://stgfortive.taleo.net/enterprise/careers.fortive.com) .
The people at Industrial Scientific are committed to ending death on the job by the year 2050, and we need more help. We hire smart, motivated people, give them world-class tools in a supportive environment, and we let them do their job. Our team is highly engaged, creates quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; creating a climate of trust, openness and high performance; fostering candor; and treating people fairly and with dignity.