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Marketing Coordinator, Hong Kong
Marketing Coordinator, Hong Kong-March 2024
Hong Kong
Mar 30, 2026
About Marketing Coordinator, Hong Kong

  Marketing Coordinator, Hong Kong

  Location Hong Kong, Hong Kong

  Job ID 0000013213

  Category Sales, Marketing & Product Management

  Job Description

  Are you interested in working on one of the most iconic brands in the world?

  We are looking for high-reaching individuals at the beginning of their marketing career to take our business to the next level and be part of our innovative & dynamic LEGO marketing organization!

  Core Responsibilities

  1. Brand campaign, PR & Events Planning & Coordination

  Proactively participating in marketing sessions and assists in ATL/BTL supports, including overall marketing coordination work, external partnerships, and events support

  Owner of at least 1-2 brand marketing activities under the supervision of the Brand Leads. Work scope including plan, execution, and AAR

  Key owner of brand marketing team content assets bank, in charge of proofread/localization of product texts, brand catalogues, leaflets, and digital assets

  Lead the asset development process by working with local creative agencies

  Support on instore activation, PR and events

  React to requests from functional teams/customers/partners on product related info

  2. Instore and Trade Plan Execution

  Work with trade marketing team in smaller scale occasions campaign planning, store opening and revamp, and channel support to deliver full year trade marketing plan

  Lead local creative agencies and work with key collaborators to implement annual plans including instore hands-on events and visual set-up

  Drive daily communication with field sales and related functions on instore material production/installation, and feedback collection

  3. Marketing Team Organization & Support

  Work with operation team in marketing inventory withdraw/delivery to fulfill business needs

  Assist the team to ensure inventory condition and storage level in both LDC and office storage area

  Monitor marketing team’s budget spending and planning, and closely work with Finance team to ensure the accuracy

  In charge of budget reporting process on a monthly basis

  Play your part in our team succeeding

  The Marketing team is divided into 4 functional teams, Brand, Digital, Trade Marketing and PR/Events. You will report to the Marketing Director (HK/TW/MO).

  The Marketing Coordinator position plays a key role in assisting all functions of the wider marketing team achieve their daily objectives. The role is pivotal for maintaining administrative order and helping implement key initiatives that drive Marketing success.

  This role offers a fantastic opportunity for someone starting out in the Marketing profession, or has interest in wanting to progress further in the Marketing field. The HKTW Business Unit is mainly focused around sales, marketing and operations and therefore medium term career progression within marketing and other areas are available if performance and potential indicators are realized.

  This role will require occasional weekend and/or out of office hours and also occasional domestic travel may be required.

  Do you have what it takes?

  A basic understanding of marketing will be highly regarded. Previous work in marketing within an FMCG and/or consumer goods industry would be ideal

  Strong analytical skills and experience with data to deliver reporting and actionable insights

  Strong writing and communication skills

  Strong sense of ownership and self motivation

  Organised and methodical approach to tasks with high attention to details

  Demonstrated drive for consistent follow through and high quality work

  Strong communicator with excellent customer service approach

  Data driven approach

  Passion for LEGO sets you apart!

  Please note: Relocation support is not offered for this role.

  What’s in it for you?

  Here are some of what to expect:

  Family Care Leave – We offer enhanced paid leave options for those important times.

  Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

  Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

  The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

  The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

  Thank you for sharing our global commitment to Children’s Rights.

  Just imagine building your dream career.

  Then make it real.

  Join the LEGO ® team today.

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