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Lead MarTech Platform Manager
Lead MarTech Platform Manager-March 2024
Dallas
Mar 28, 2026
About Lead MarTech Platform Manager

  Job Description:

  At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

  About the Marketing & Growth Organization

  The Marketing & Growth Organization (MGO) is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise , simplicity, and inspiration in everything we do.

  MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.

  About the Role

  In this highly visible role, you will collaborate with marketing business owners, internal partners, and vendors to manage the marketing resource management (MRM) platforms and architectural enhancements. This role will design and drive platform adoption across the enterprise that optimizes our best-in-class marketing processes. Specifically, this role entails the creation and technical development of marketing automation strategies, development of capability roadmaps, and the execution of those capabilities. You will act as the technical expert across platforms, using an agile lens, to identify optimization opportunities across Next Gen Marketing programs, and design seamless integration across workflows and platforms. This role operates in an agile and greenfield environment requiring diverse SaaS background in MRM operations, product ownership, and IT. May require considerable working knowledge of other major areas in technology development, automation, and Gen AI. Considered an expert within the discipline.

  You will be responsible for:

  60%: Provides technical oversight and governance in MRM architecture design, automation, capability utilization, and engagement. Develops, implements, and optimizes workflows in collaboration with business stakeholders.

  15%: Enhances end user training and adoption to the marketing teams, educating on best practices and tool usage.

  15%: Maintains technical data mapping across tools, platforms, and processes.

  10%: Regular analyses of systems and technologies, ensuring effectiveness and efficiency across all marketing tactics.

  Core Competencies:

  Experience in holistic marketing across multiple brands at large companies

  Expertise in marketing technology & software implementations – execution and optimization

  Management of large-scale teams and projects, including cross-functional collaboration

  Executive presence to inspire confidence with internal and external constituents

  Collaborative; willing to roll up their sleeves with the team and get close to the details

  Change agent and motivator able to achieve alignment to a shared vision

  Highly organized and accountable;

  Strategic and operational; able to think through strategic challenges and build ground-up solutions

  Excellent problem solving skills and a keen attention to detail; customer first mindset

  Expertise in MarTech content supply chain, architecture design, and workflow development (i.e. Adobe Workfront, Uptempo, Bynder, Mulesoft, Workato, Snowflake, PowerBI, Oracle Responsys/Eloqua, etc.)

  Education & Experience:

  Education: Typically requires a Bachelors degree in Business Administration, Marketing, or any other IT related field

  Experience: Typically requires 5+ years of experience in similar area of responsibility (marketing operations, software product ownership, martech, advertising, digital strategy, or marketing role within a consultancy, agency, or marketing-driven organization).

  Joining our team comes with amazing perks and benefits:

  Medical/Dental/Vision coverage

  401(k) plan

  Tuition reimbursement program

  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  Paid Parental Leave

  Paid Caregiver Leave

  Additional sick leave beyond what state and local law require may be available but is unprotected.

  Adoption Reimbursement

  Disability Benefits (short term and long term)

  Life and Accidental Death Insurance

  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  Employee Assistance Programs (EAP)

  Extensive employee wellness programs

  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

  A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

  Ready to close the deal on a career with AT&T? Apply today!

  Weekly Hours:

  40

  Time Type:

  Regular

  Location:

  Dallas, Texas

  Salary Range:

  $143,800.00 - $215,800.00

  It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

  AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

  We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

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