Internship - Marketing Communications

　　Location PA, Malvern

　　Department Internship

　　Employment Type Full Time

　　Have you ever used the self-checkout in a Walmart, Target or Home Depot? Played the slots at an MGM Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI). We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

　　Headquartered in Malvern, PA, CPI is supported by: >2,300 global associates, 7 manufacturing sites, 12 corporate offices and nationwide service branches.

　　Expected start date is June 6th, 2024 and will conclude on August 9th, 2024

　　WHAT YOU'LL BE DOING

　　The Marketing Communications Intern will work in cooperation with the global marketing communications team, which consists of both channel-centric and functional roles, helping to design and implement campaigns that elevate the CPI brand to increase awareness and engagement.

　　You will gain exposure to:

　　Strategic Campaign Deployment

　　Partner with business and channel leaders to understand their market landscape, trends and strategic objectives on a quarterly and annual basis

　　Establish the communications calendar and define strategic marketing initiatives that will drive business results

　　Create and deploy integrated marketing communications campaigns using print and digital advertising, email, social media, direct mail, web and other channels

　　Leverage external partners to help deliver projects – including web developers, ad agencies, graphic designers and content writers.

　　Participate in trade show planning, coordination and execution across multiple geographies in close cooperation with the business teams

　　Manage the positioning of CPI offerings through public relations programs, publications and editorial participation

　　Track marketing campaign performance and report on successes and opportunities for improvement in partnership with marketing business analyst

　　Sales Enablement

　　Deliver tools, collateral, presentations, and interactive experiences that will enable our sales teams to effectively address and convert customers

　　Manage content and track user behavior on proprietary sales enablement app

　　Work with sales to identify key customers and develop campaigns to target and convert them

　　WHO WE ARE LOOKING FOR

　　Junior or Senior student Marketing and/or related majors

　　Basic knowledge of Adobe Creative Suite is a plus

　　Key Attributes for Success

　　High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities

　　Excellent influencing skills, analytical and problem-solving skills and the ability to multi-task in a fast-paced environment

　　Ability to establish credibility and be decisive and able to recognize and support the organization's preferences and priorities

　　Results and people oriented with sound judgment—ability to balance other business considerations

　　Team player – able to work in a matrix organization

　　Excellent communication skills verbally and in writing

　　PROGRAM DETAILS

　　Position Location

　　Job Location: 3222 Phoenixville Pike, Ste. 200, Malvern, PA 19355

　　Transportation to work: Car required

　　Travel required for position: No

　　Interview Process

　　2 interviewsCompensation Information

　　Compensation status: Hourly Paid

　　Approximate Hours per Week: 40

　　Position Requirements/Restrictions

　　Minimum GPA: 2.50

　　Pre-Employment Screening Requirements: Background check

　　Sound interesting? Come see why we are OneCPI (https://vimeo.com/580302809/d637a1bb21) !

　　C rane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

　　#CPI