International Digital Commerical Manager

　　Brand: Bath & Body Works

　　Location: Columbus, OH, US

　　Location Type: Hybrid

　　Job ID: 042VD

　　Job Area: International

　　Employment type: Full-time

　　Description

　　At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

　　This role will localize and drive key digital strategies and tactics that profitably grow the online business. In doing so, this role must balance analytically driven insights with innovative and creative new thinking, partnering with global franchise partners for execution. This requires deep understanding of BBW digital and stores businesses, international market differences, an understanding of digital marketing, SEO and UX, target customers, and the competition – and the ability to turn this understanding into clear and actionable plans. Moreover, successful candidate must also possess skill in cross-functional relationship management, strength in team development, and excellence in operational execution.

　　Responsibilities

　　Strategies

　　Develops localized online merchandising strategies to both support/align with stores’ big ideas and to drive online traffic and conversion (including special shops/features)

　　Reviews and influences franchise partners on localized tactics that drive the digital experience

　　Develops email campaign/strategy to drive traffic/volume, support key merchandising stories in email

　　Regularly collaborates with Store Visual, Marketing, and Product Merchants to ensure alignment on category and cross-category strategies with overall site strategies

　　Clearly communicates strategies to key franchise partners to ensure shared vision on the path to success

　　Analysis

　　Actively analyzes the business to provide relevant insight into performance – assessing traffic, category, customer, and shopping specifics through analysis from multiple data systems; communicates these insights to partners and influences on execution

　　Uses insights to actively drive near-term changes to marketing, sequencing, navigation, landing page, assets, and email activity and long-term changes to overall strategies

　　Understands the competition and our international customers by conducting patterning activities that requires the shopping of competitors to find opportunities and challenges for in-season business and future site executions

　　Tactics / Execution

　　Works with team to ensure operational excellence all year round – balancing clean execution of plans with ability to react nimbly

　　Ensures franchise partners plan for, launch and optimize their local websites, including: site roadmap, creative requests, sequencing, pricing, and page layouts (*new site every 3-4 weeks)

　　Ensures franchise partners thoughtfully create and maintain web product collections that are easy to navigate and distort to key items.

　　Regularly plans for and tests new, innovative ideas to drive the business

　　Partnerships

　　Maintains close and effective relationships with key cross-functional and cross-channel partners

　　Works closely with franchise partners, identifying localized needs and overseeing execution ensuring support of the global brand projection

　　Partners with digital creative team to develop special shop concepts/ideas, page layouts, navigation ensuring brand elevation and customer engagement

　　Aligns with digital marketing on search, social and affiliates, and ensure shared goals and vision for merchandise categories

　　Qualifications

　　Personal profile: curious, intelligent, passionate, high energy, strategic, and analytical

　　Broad-based business acumen

　　Strong organizational skills/Achievement oriented/Detail oriented

　　Ability to multi-task and prioritize

　　Strong communication, presentation, negotiating, and influencing skills

　　A leader, but also a team player

　　Skilled people developer and manager

　　Education / Experience required:

　　Successful track record for driving merchant strategies that grow the business and enhance bottom line results

　　Bachelor’s degree

　　5+ years of related work experience in Internet/Merchandise Buying/Planning

　　2+ years management experience leading and developing a team

　　Proficiency with a PC and Microsoft Office

　　Experience working with a Content Management system would be a plus

　　Core Competencies

　　Lead with Curiosity & Humility

　　Build High Performing Teams for Today & Tomorrow

　　Influence & Inspire with Vision & Purpose

　　Observe, Engage & Connect

　　Strive to Achieve Operational Excellence

　　Deliver Business Results

　　Benefits

　　We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

　　View Benefits Information (https://careers.bathandbodyworks.com/en/about-us/benefits/)

　　The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

　　We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links:Los Angeles Fair Chance In Hiring Ordinance (https://bca.lacity.org/Uploads/fciho/Ban%20the%20Box%20Poster%20-%20Private%20Employers%2C%20as%20of%208.23.18.pdf) ,Philadelphia Fair Chance Law (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf) ,San Francisco Fair Chance Ordinance (https://sfgov.org/olse/sites/default/files/FileCenter/Documents/11600-Art%20%2049%20Official%20Notice%20Final%20091114.pdf) .

　　We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

　　Application window will close when all role(s) are filled.