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Initiative - United States
Initiative - United States-March 2024
New York
Mar 29, 2026
About Initiative - United States

  Initiative - United StatesLocation: New York

  Office: New York

  Agency: Initiative - United States

  Ref#: 5291

  Business Overview

  We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

  We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

  There are four I's in Initiative and these represent our core values and behaviors.

  INDIVID[YOU]ALITY - you bring your genuine and unique self to and into the work, every day. INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around. IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

  Position Overview

  The Group Director, Client Advice and Management is a senior leadership role, managing across an integrated team (Client Advice and Management, Strategy, Communications Design and Partnerships). As a member of management, you exemplify our behaviours, drive quality work, and motivate your full integrated team by creating a positive and collaborative environment. You work in partnership and collaboration with the discipline leads and across the SBUs, to ensure comprehensive, business-appropriate solutions for clients.

  You are the day-to-day leader and driver for the client and the internal team. Your daily insights will keep your Managing Director - and your full Initiative team - ahead of the game, with your category expertise, status updates and proactive guidance. You are the authority on the client business to the agency and an authority on Initiative and the SBUs to the clients. You translate the clients' challenges and opportunities, both internally and externally, and lead the development of solutions that achieve the goals. The Group Director manages the profitability of your group of accounts and has strong commercial acumen skills.

  Responsibilities

  * Day to day client leader and advisor; motivate clients to innovate

  * Actively lead the team to deliver brilliant work and flawless execution, ensuring positive client satisfaction scores

  * Leadership and authoring of all client proposals, recommendations and points of view

  * Ensure all client reporting, budget management, authorization and billing needs are met in a timely an accurate fashion

  * Responsible for ensuring a positive relationship between clients and Strategy, Design, Partnerships and SBU leads on your group of accounts; clearly articulate client needs and objectives to the integrated Strategy, Communications Design and Partnership leads

  * Ready to professionally push back where necessary to effectively manage client expectations, agency resources and deadlines

  * Deepen relationships and craft collaborative partnership with clients' partners agencies

  * Apply a client lens to all areas of Initiative product, ensuring solutions developed are business-appropriate and meet agreed-upon KPIs

  * Regularly educate your team, your Group Director and Initiative leadership on your clients' business, culture and industry

  * Involve leadership and Group Director in key client engagements

  * Partner with the discipline leaders (e.g., Strategy, Communications Design, Partnerships, Analytics) and your Group Director, to provide team members with well-rounded performance goals, evaluations and career paths

  Required Skills and Experience

  * Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

  * Ability to drive projects from conception to completion; project management experience

  * Background in consulting, marketing, advertising or integrated communications

  * Strong leader, presenter and packager of opportunities

  * Strong commercial acumen

  * Initiative does not require candidates to have a college degree

  Desired Skills and Experience

  * 10+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

  * 6+ years' experience in leading, managing and developing a multi-dimensional staff

  We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

  We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

  We See You at IPG Mediabrands.

  Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

  We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

  The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

  Employment Transparency

  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

  The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

  For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

  About IPG Mediabrands

  IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

  Salary Range

  $150,000-$210,000 USD

  It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

  Minimum Salary: 150000.00Maximum Salary: 210000.00Salary Unit: Yearly

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