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Head of Northern Europe
Head of Northern Europe-June 2024
Dublin
Jun 26, 2025
About Head of Northern Europe

  The Head of North Europe will be responsible for Asana’s GTM and Revenue Team in the Northern European Region (covering Nordics, Benelux). They will be responsible for contributing to the development of a full-funnel go-to-market playbook for all customer segments across sales, channel, customer success and services in partnership with Customer Success, Marketing and Channel leaders in the region. Reporting to the GM, EMEA, this role will be a key member of the EMEA Revenue Leadership Team. The mission for Asana’s Head of North Europe is to accelerate growth in the  Region  supporting  Asana’s top strategic goals in EMEA by  partnering with key stakeholders,  cross functions, partners and our customers 

  This role is based in our London office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. 

  What you’ll achieve

  Led our Revenue teams in the North Region (Nordics and Benelux) Develop a plan to win the category in North Europe (Benelux and Nordics)  Own the GTM model for Enterprise and Strategic accounts across North Europe. Lead and grow the direct sales team and cross-functional partners to build a sustainable growth business  Define and execute the partner strategy within the region Collaborate with Customer Experience to develop  customer growth and retention strategies  Collaborate with key business partners to create and execute a multi-year GTM plan to win Develop and execute Customer Journey from Land to Expand to Retain  Establish and run a customer acquisition  playbook to drive pipeline development and create feedback loops with a product to evolve the offering Evolve the account team playbook to support revenue growth objectives - through process optimisation and refinement  About You

  Track record of success scaling Sales Orgs covering Northern Europe (Nordics, and Benelux) Over 5 years Experience leading and scaling  Enterprise and Corporate Sales teams  3 years + 2nd line plus experience leading  Direct Teams of over 20  Operationally Strong, able to build own GTM, operating & talent plans and strong market knowledge specific to the Region  Understanding of Product and Sales Growth Strategies  Previous experience in SAAS, specifically in Collaboration, Work Management, Productivity or Business Application  Intellectually curious, open-minded and intrinsically motivated by the greatest challenges Highly collaborative, effective partner across the team; comfortable operating within matrix management Low ego leader who can influence through smart, thoughtful communication and execution                At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

  What we’ll offer

  Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

  For this role, the estimated base salary range is between £162,000 - £220,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

  In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

  About us

  Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

  We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

  #LI-HH1

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