KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to brick & mortar locations, “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

　　As the business grows, we are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.

　　Responsibilities

　　Understanding and knowledge of Google Analytics, and other relevant tools (GA4 MixPanel, Shopify, NetSuite) for web analytics and reporting

　　Knowledge and experience in analyzing data from GA, creating clear reports, defined segments, and deep understanding of goals and funnels by tactic 

　　Strong understanding of best practices for site, SEO, especially channel and on-page optimizations

　　Understanding of attribution and best practices for paid media marketing and organic channels for growth

　　Candidate must be able to communicate best practices and recommendations for paid, influencer, email & sms marketing on a daily, weekly, and monthly plan.

　　Should have experience in integration of analytics & marketing automation tools— manual tagging, data visualization 

　　Should have experience in acquiring users and increasing engagement through multi-channel optimization

　　Requirements

　　Monitor and evaluate web analytics dashboards and reports, also recommend improvements in the product for driving growth and better engagement

　　Analyze all analytics tools data and create marketing campaigns to drive growth in terms of user acquisition and retention

　　Perform A/B experiments with all marketing channels – email campaigns, social media posts, etc.

　　Create regular reports to keep a track of growth experiments and channel performance

　　Try various channels for organic growth, bringing in innovative ideas and discovering new opportunities for increasing traffic as well as retention

　　Manage all activities for on-page SEO optimisation

　　Salary range: $75-80,000

　　Diversity & Inclusion: 

　　KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

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