MAIN PURPOSE OF ROLE

　　Summarize the main purpose of the role.

　　Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

　　MAIN RESPONSIBILITIES

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　　Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

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　　Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

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　　Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

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　　Identify product/service changes to meet customer needs.

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　　Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

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　　Prepare sales forecasts and budgets.

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　　Monitor sales volume, revenues and costs against forecasts.

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　　Adapt plans to improve the sales performance of the product/service.

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　　Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

　　QUALIFICATIONS

　　Education

　　Education Level

　　Major/Field of Study

　　Or

　　Education Level

　　Associates Degree (± 13 years)

　　☐

　　Masters Degree (± 18 years)

　　in Engineering

　　☐

　　Experience/Background

　　Experience

　　Experience Details

　　Minimum 4 years

　　An Equal Opportunity Employer

　　Abbot welcomes and encourages diversity in our workforce.

　　We provide reasonable accommodation to qualified individuals with disabilities.

　　To request accommodation, please call 224-667-4913 or email [email protected]