Overview

　　At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home!

　　Our creative marketing team is searching for a creative thinker and experienced graphic designer to join our inhouse creative team! In this role, you will be part of a team responsible for concept, design and layout execution of in-store print collateral (menus, signage, etc.), in-store digital signage, digital ads, social media content and ads, internal communications, etc. You are a content creator at heart with a knack for content creation; beginning with concepting ideas and directing restaurant and retail photo shoots, through post-production retouching and video animations to develop on-brand, engaging content for our guests.

　　Responsibility

　　• The Designer is responsible for the overall creative idea and execution for various in-store print collateral materials, in-store digital signage, digital ads, social media content and ads, and internal communications.

　　• Works with internal project managers on creative projects from conception through delivery. Including, but not limited to brainstorming, layout wireframes, mock-ups, design, motion, editing, proof reviews and final delivery.

　　• Will leverage brand guidelines developed by our external advertising agency on taking the advertising campaigns and integrating the look/feel and typography into final deliverables.

　　• Designs and creates illustrations and/or graphics for various projects.

　　• Will provide creative layouts for marketing materials prior to photo/video shoots to show internal partners and team leaders the creative vision.

　　• Stays up to date on social media and digital advertising design trends with ability to identify and implement in creative.

　　• Deliver final assets in various formats of media, including live-action video, 2D and 3D animation, GIF animation, and more.

　　• Manage and maintain prompt, thorough, professional communication with all team members and stakeholders

　　• Manage several assignments concurrently and report on their progress daily

　　• Be willing to jump in as needed, whether on a design project or video edit

　　• Ideate and work with a team to art direct the creative output via photo and (some) video shoots. Working with photographer and Senior Creative Content Manager, to determine the most effective layout and use of product, props, equipment, etc. to enhance the effectiveness of the photograph. Completes post-production retouching to enhance the quality of photographs.

　　• Develops and designs communications for presentations, seminars, employee meetings and forums, officer meetings, etc. May assist with use of presentation equipment during meetings.

　　• Designs and produces marketing collateral in support of company marketing/image efforts and operations initiatives.

　　Qualifications

　　Experience and Education

　　• Bachelors or Technical degree in graphic design and 3-5 years graphic layout and design experience (including motion); or equivalent combination of education and experience.

　　• Thorough knowledge of the Adobe Creative Suite (Photoshop, InDesign, Illustrator and After Effects.) Photo retouching, color proofing and printing processes.

　　• Proficient computer skills. With experience using Microsoft Office, Teams, Outlook and OneDrive, a plus.

　　• Knowledge of Workfront project management tool, a plus.

　　• Ability to seamlessly translate corporate brand guidelines into digital advertising across various social media platforms — Facebook, Instagram, etc.

　　• Versatile designer/animator with attention to detail and a keen eye for aesthetics

　　• Ability to give and receive constructive creative criticism for creative output

　　• Experience creating pre-production materials including shot lists, storyboards, and animatics

　　• An understanding of file formats and their uses, file management practice and networks on Mac platform.

　　• Excellent communication skills

　　• Detail-oriented

　　• Able to meet demanding timelines and deadlines

　　• Strong organizational and prioritizing skills

　　• Creative thinker with a “Can do” attitude

　　Work Environment

　　•Hybrid, mix of onsite and remote work. Minimum 3 days in office per week.

　　NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our décor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do n

　　Take the Next Step

　　Connect With Us! (https://officecareers-crackerbarrel.icims.com/jobs/51703/graphic-designer/job?mode=apply&apply=yes&in_iframe=1&hashed=-336176107)

　　In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online ( http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

　　Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.

　　City/State US-TN-Lebanon

　　Location 307 Hartmann Drive

　　Category Home Office

　　Address Home Office

　　Location : Postal Code 37087

　　In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

　　Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.