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Global Sales Account Manager - Groups & MICE
Global Sales Account Manager - Groups & MICE-March 2024
Virtual
Mar 29, 2026
About Global Sales Account Manager - Groups & MICE

  Global Sales Account Manager – Groups & MICE

  Who are we looking for?

  Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Global Sales Account Manager – Groups & MICE to join our Global Sales Organization team. In this pivotal role, you will be responsible for spearheading our efforts to achieve industry-leading revenue growth for an account portfolio of $10M+. You will play a crucial role in building and nurturing relationships with key customers, leveraging your deep understanding of their unique needs and industry trends. Your primary objective will be to identify opportunities for expansion, devise tailored sales strategies, and execute them effectively to drive revenue growth and profitability. As a Global Sales Seller, you will collaborate closely with cross-functional teams to deliver exceptional value to our customers and ensure their long-term loyalty.

  Are you a dynamic and results-driven hospitality seller? We invite you to apply today for our Global Sales Account Manager – Groups & MICE role today and #MakeItYourChoice.

  Your Responsibilities

  Account Management

  Manage and nurture relationships with existing customers, identifying opportunities for growth within these accounts.

  Maintain and develop relationships with existing customers. Understand customer needs and ensure satisfaction with Choice products or services.

  Monitor account performance, analyze trends, customer feedback, and market dynamics to develop strategies to maximize sales and revenue from existing accounts to grow room night revenue.

  Work proactively to retain customers, handle contract renewals and negotiate terms to ensure mutually beneficial partnerships

  Address and resolve any issues or concerns raised by customers, ensuring prompt and effective solutions.

  Conduct regular meetings and presentations with customers to discuss their account, our services, and how we can add further value to their business.

  Stay informed about industry trends and developments to understand the competitive landscape and opportunities for account growth.

  Business Development

  Identify potential customers through research, networking and utilizing various leader generation techniques / channels.

  Generate and qualify leads by engaging with potential customers to understand their needs and determining how our products and hotel brands can meet those needs. Understand their readiness to buy and capture market share driving incremental room night revenue to hotels.

  Follow up with leads and nurture them through the sales cycle

  Initiate contact with customers through networking, industry events, and other communication channels, identifying key decision makers to secure new customers and grow / nurture high potential prospects.

  Conduct market research to stay informed about the customer’s industry, competitive landscape, and market trends and gather feedback from prospects to develop sales strategies.

  Educate potential accounts about Choice brands and product offerings and how these can address their needs of solve problems.

  Convert prospects to high performing accounts to increase the corporate customer base.

  Account Administration

  Regularly update and maintain customer information in CRM system including contact details, account history, preferences, tasks, activities, customer meetings and interactions, formal contracts and agreements, etc.

  Evaluate account performance and trends and proactively provide solutions to ensure account performance and continued growth

  Draft sales proposals and contracts, manage contract renewals, define account strategy and negotiate new / existing contracts.

  Participate in sales, brand, product, system or process training.

  Perform account planning, customer analysis, needs assessment, relationship mapping including identifying key decision makers and influencers.

  Develop and document account strategy, detailed action plan and specific activities to drive room night revenue and increase market share / share of wallet.

  Prepare and conduct customer Quarterly Business Reviews / Planning Sessions.

  Your Experience, Skills & Competencies

  Ability to travel up to 25% - 50% .

  Location near major city – within 30 miles of major airport.

  BA/BS degree or 5+ years of relevant experience.

  Knowledge of sales and research systems including: TravelClick Reporting (optional) & SalesForce CRM

  Independent self-starter with the ability to achieve corporate business objectives

  Your Work Location

  As our Global Sales Account Manager – Groups & MICE, you will be a remote based associate, working from your home. You will be required to connect virtually with Choice team members and leadership on video via Zoom and/or Microsoft Teams, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in Rockville, MD or Scottsdale, AZ. Frequent nationwide travel will be required up to 80% of the time to visit conventions, franchisees, etc.

  We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

  About Choice

  Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 600,000 rooms, in nearly 40 countries and territories as of December 31, 2021, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences.

  At our worldwide corporate headquarters in Rockville, Maryland, and technology center in Scottsdale, Arizona, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

  About Choice Hotels Financial Performance

  Total revenues were $425.6 million for third quarter 2023, a third quarter record and a 3% increase compared to the same period of 2022. Please click here (https://media.choicehotels.com/2023-11-07-Choice-Hotels-International-Reports-Third-Quarter-2023-Results) to review highlights of our results

  * This role is not eligible for sponsorship *

  Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

  #LI-Remote

  Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

  ​ CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

  We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

  Visit http://careers.choicehotels.com to learn more.

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