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General Sales Manager
General Sales Manager-October 2024
Sterling
Oct 29, 2025
About General Sales Manager

  AutoNation Honda Dulles Position Overview The General Sales Manager (GSM) has the opportunity to lead a sales team to create an exceptional experience for customers. This role is responsible for selecting, training, coaching, developing and retaining the very best Sales Managers, Sales Associates and Financial Services professionals for the store and driving a high-level of performance among the sales team to increase market share, achieve targeted unit sales and profit margins while delighting every Customer along the way. Who Would I Interact With? This position interacts daily with Customers, Sales Associates, Store Managers, Financial Services Manager and support staff, just to name a few. What are the day-to-day responsibilities? Leading yourself and the team in a way that supports AutoNation’s Vision and Mission Setting a clear vision and goals for the sales team to achieve targeted performance in new and used vehicle sales, financial services product sales and overall sales profit Engaging and motivating the team to achieve key goals, performance expectations and AutoNation best practice processes Driving the business through a high-level of involvement in the day-to-day operations Managing the negotiation and financing processes with Sales Associates ensuring that customers understand their vehicle purchase options and pricing Leading the Used Vehicle Department including inventory management, merchandising, pricing and the reconditioning process. Appraising vehicles for trade Managing all three areas of customer traffic: Showroom, E-Commerce, and Phones Partnering with General Manager to plan and manage new and used vehicle inventory Assisting in managing controllable expense elements for the New and Used Vehicle Departments Analyzing the business to determine shortfalls and developing action plans to improve performance How will I know if I am successful? The performance of a General Sales Manager is measured by achieving: Targeted unit sales and gross profit Targeted Associate retention Targeted Customer Satisfaction Index What are the requirements for this job? High School diploma or equivalent Automotive retail management experience Proven leadership ability to recruit, select, train, coach and develop a team Ability to set and achieve targeted goals Ability to drive an exceptional Customer experience Demonstrated communication and interpersonal skills Organization and follow-up skills Experience and desire to work with technology Valid in-state driver’s license and have and maintain an acceptable, safe driving record What are the opportunities for career growth? Our General Sales Managers have a few options for career growth and development after success in this role. Opportunities may include: General Manager Corporate or Region Operations role Company Overview AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless Customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with "DRVPNK" and "What Drives You, Drives Us." AutoNation has a singular focus on personalized transportation services that are easy, transparent, and Customer-centric. Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you. AutoNation is an equal opportunity employer and a drug-free workplace.

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