First-Party Data Business Solutions, PBNAOverviewThis role can be at any of the 3 HQ offices - NY, Plano, or Chicago.Do you have a passion for media & data and how it influences consumer behavior? Does being part of the media and consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to become the Associate Manager for First-Party Data Business Solutions for PepsiCo Beverages North America.This is a unique and future-forward role that will work across the PepsiCo portfolio of brands to deliver increased ROI from our data and technology investments by deeply understanding business needs and delivering solutions, thereby Powering Positive Growth.ResponsibilitiesThe Associate Manager will collaborate regularly with PBNA marketers and other functions to drive & achieve the following:* Unlock Personalization at Scale by understanding how to meet stakeholder problems to solve using first-party data and then develop solutions to inform campaign/creative development.* Unlock personalized value by translating portfolio objectives into a full-year calendar of tailored value offers to consumers.* Showcase to brand teams their ability to use resources like PepsiCo’s proprietary Consumer DNA, PepsiCo Tasty Rewards, and our Tasty Makers internal panel solution to efficiently unlock consumer insights.* Understand the business need for different vendor contracts and identify opportunities to use our current suite of 1P tools to streamline or sunset them.Compensation and Benefits* The expected compensation range for this position is between $81,000 - $135,600 based on a full-time schedule.* Location, confirmed job-related skills and experience will be considered in setting actual starting salary* Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.* Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.* In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.Qualifications* Bachelor’s degree required, advanced degree preferred* 4+ years of consumer data, insights, audience, media, marketing, or agency experience* Understanding of how to leverage data for insights, media, and measurement, including comfort working with technical teams* Org savvy with ability to build relationships & credibility and collaborate across internal stakeholders, as well as external agencies* Exceptional written and verbal communication* Proactive self-starter, able to work independently and build connections with key stakeholders on projects* Problem solver who is able to diagnose a problem and creatively work toward a solution* Creative thinker who can bring innovation to projects and processes* Comfortable with ambiguity and creating structure* Solid organizational and project management skills with the ability to manage multiple projects at once, delivering strong, detailed executionEEO StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplementdocuments. ViewPepsiCo EEO Policy.
Minimum Salary: 81000Maximum Salary: 135600Salary Unit: Yearly