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Field Marketing Specialist
Field Marketing Specialist-March 2024
Grand Rapids
Mar 30, 2026
About Field Marketing Specialist

  About HUB International Limited

  HUB International Limited is a leading North American insurance brokerage that provides a broad array of property and casualty, life and health, employee benefits, reinsurance, investment and risk management products and services throughout offices located in the United States, Canada, and Puerto Rico.

  More information is available at www.hubinternational.com

  Position Summary

  Reporting to the Senior Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs in HUB’s Central Region (Midwest East). The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Being a part of the Marketing Center of Excellence, this is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning.

  Responsibilities

  Coordinate with manager on executing marketing initiatives in assigned region (Midwest East) marketing plans

  Support managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growth

  Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions (Midwest East) from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth

  Manage advertising campaigns (digital and print) in assigned regions (Midwest East) including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth

  Support lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification process

  Keep a pulse on new and creative opportunities to drive lead generation in assigned territories

  Stay up-to-date on retirement & private wealth business line and regulations around compliance requirements to market to this business segment

  Provide support of design needs within project scope

  Provide support for all other members of the field marketing team and their duties as needed

  Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goals

  Qualifications (preferred and required)

  Bachelor’s degree in Marketing, Communications, or related area

  Minimum of 3+ years of experience in a corporate or agency environment with involvement in executing marketing strategies

  Solid understanding of demand generation program creation, execution, measurement, analysis and reporting

  Strong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)

  Highly organized with the ability to juggle competing demands, priorities, and resources

  Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities

  Strong understanding of design and presentation software (PowerPoint and Adobe Acrobat preferred)

  Strong attention to detail and keen focus on quality

  Department Marketing

  Required Experience: 2-5 years of relevant experience

  Required Travel: No Travel Required

  Required Education: Bachelor's degree (4-year degree)

  HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.

  EEOAA Policy

  E-Verify Program

  We endeavor to make this website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the US Recruiting Team toll-free at (844) 300-9193 [email protected]. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

  Hi, we’re HUB.

  In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.

  When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.

  And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.

  About HUB International

  Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.

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