Description Job Overview: Robert Half is seeking an Email Marketing Specialist to join the team of their financial services client. This position will oversee all lifecycle and email automation through HubSpot and be responsible for all reporting.

　　Required Functional Skills/Tools:

　　· Hubspot - word flows, automations, integrations

　　· Lead generation experience

　　· List segmentation

　　· Email journey

　　· Excel

　　Years of Experience Expectation: 3+

　　Job Overview:

　　· Craft and execute marketing emails through HubSpot.

　　· Manage email campaigns in a lead generation environment, handling 30-50k new leads monthly.

　　· Work with a base of 1.5 million subscribers, sending emails in batches of 100k for maximum engagement.

　　· Set up and manage 8-10 emails per month, including one-off campaigns and cloning previous successful ones.

　　· Analyze data, conduct A/B testing, and optimize subject lines to improve email performance.

　　· Drive calls and engagement through email strategies once leads are generated.

　　· Collaborate on SMS marketing initiatives.

　　· Collaborate with the Creative Director (CD) and Graphic Designer (GD) for design elements.

　　· Set up, manage, and analyze marketing workflows to enhance efficiency.

　　· Utilize a Marketing Assistant for reporting purposes.

　　· Track the performance of email campaigns on a weekly and monthly basis.

　　· Ensure emails are delivered without encountering spam issues.

　　· Utilize tools such as HubSpot, Google Sheets, Glock apps, and Google Postmaster for performance tracking.

　　· Leverage Google Sheets for pulling relevant data from HubSpot.

　　Requirements:

　　· Proven experience as a specialized HubSpot Specialist in a similar role.

　　· Strong understanding of email workflows, automations, and integrations.

　　· Experience with lead generation and managing large subscriber bases.

　　· Proficient in crafting engaging email campaigns, with a focus on promotions, specials, and check-ins.

　　· Analytical mindset with the ability to conduct A/B testing and optimize email performance.

　　· Familiarity with SMS marketing strategies.

　　· Collaborative spirit with the ability to work closely with copywriters, CD, GD, and other team members.

　　· Demonstrated proficiency in using HubSpot, Google Sheets, Glock apps, and Google Postmaster.

　　· Strong organizational skills and attention to detail.

　　· Ability to track and report on the performance of email campaigns effectively.

　　Performance Tracking:

　　· Weekly and monthly emails

　　· Deliverability and open rates

　　· Google Sheets for reporting and performance analysis

　　· Glock apps for testing email deliverability

　　· Google Postmaster for email metrics Requirements Email Campaigns, Email Campaigns, Email Marketing, Email Marketing Platform, Email Newsletter, HubSpot Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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