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Director, Sales Legends - Georgia Tech
Director, Sales Legends - Georgia Tech-March 2024
Atlanta
Mar 29, 2026
About Director, Sales Legends - Georgia Tech

  Description

  LEGENDS

  Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

  LEGENDS COLLEGE

  Legends College provides a holistic service solution unrivaled in the industry. Born out of the impact Legends continues to have across the collegiate landscape, Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

  Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics.

  GEORGIA TECH

  The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, annual fundraising, corporate hospitality, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape. Legends will introduce a robust technology, data, and analytics platform to support all revenue streams. The new business intelligence platform will provide Georgia Tech athletics with greater insights into Yellow Jacket fans, including a complete view of their relationship to the Institute and athletic department, specific interests, brand affinities, behaviors, and how to engage most effectively.

  THE ROLE

  In this role, Director, Ticket Sales & Annual Fundraising will report to the Vice President of Ticket Sales, Premium Sales & Fundraising. This position will oversee a sales team with a strong focus on ticket sales, premium sales, and fundraising. Must be comfortable communicating across multiple areas of the business with will work closely with Athletic Department and Legends leadership teams. In conjunction with the Georgia Tech Athletic Ticketing, Development, Marketing and Communication teams and plan to execute both holistic ticketing, Premium Seating, Corporate Hospitality, and philanthropic campaigns via telephone, in-person events, email, and social media. This position must be well-versed in industry best practices and constantly evaluate ways to ensure that the Georgia Tech Athletics is best positioned to provide our student-athletes with the necessary resources to perform at the highest level on the fields of competition and in the classroom.

  ESSENTIAL FUNCTIONS

  Develop relationships with other departments within Georgia Tech Athletic Department including the Georgia Tech Ticket Office, Marketing, Development, and other External Relations units to ensure a robust, donor-centric approach to all ticket sales and fundraising

  Develop an annual strategy to drive campaigns to grow both participation and financial support within Georgia Tech Athletics, Ticketing and Annual Giving programs.

  Manage a sales team generating revenue around season ticket sales, Premium Seating, group ticket sales, and creation of special individual and high dollar value ticket packages and offerings.

  Manage a team who is responsible for engaging with existing Georgia Tech Athletics donors and ticket holders, while also identifying new athletic donor prospects for Georgia Tech Athletics Annual Fund and Philanthropic Campaigns.

  Advance and support all Georgia Tech Athletic Programs and Alexander-Tharpe Fund.

  Collaborate with the Director, Data & Analytics, and the management team to strategically track and analyze results of ticketing and fundraising campaigns in order to maximize opportunities and

  Strategize, maintain, and execute a 30-60-90-120 day calendar of sales timelines.

  Recruit, hire, assist, train, manage, and mentor team members on strategy, call scripts, sales

  Utilize CRM system to manage campaigns, pipelines, sales process, and

  Due to the nature of this project, the candidate must be willing to work non-traditional hours, weekends, and game

  Participate in events, promotions, client entertainment and other activities as

  QUALIFICATIONS

  To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  Bachelor’s Degree

  Experience within Athletic Department ticket sales and / or development organizations

  Experience overseeing marketing/sales staff on a professional or collegiate sports level preferred.

  Experience in sales and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversion preferred.

  Proficient in CRM (Sales Force / Microsoft Dynamics) and ticketing platforms (Paciolan)

  Candidate should possess both the personal and professional communication skills to interface with all levels of a company, both internally and

  Data and analytics minded sales

  Motivated self-starter, with exceptional organization, strategic thinking, and personal leadership

  COMPENSATION

  Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

  WORKING CONDITIONS Location: On Site

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

  Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

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