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Director Of GTM Analytics & Insights
Director Of GTM Analytics & Insights-April 2024
Denver
Apr 1, 2026
About Director Of GTM Analytics & Insights

  Who are we?

  Equinix is the world's digital infrastructure company, operating over250data centers across the globe. Digital leaders harness Equinix's trustedplatform to bring together and interconnect foundational infrastructure atsoftware speed. Equinix enables organizations to access all the rightplaces, partners and possibilities to scale with agility, speed the launchof digital services, deliver world-class experiences and multiply theirvalue, while supporting their sustainability goals.

  A career at Equinix means you will collaborate on work that impacts the worldand be surrounded by endless opportunities to learn new skills and grow invaried directions.We embrace diversity in thought and contribution and arecommitted to providingan equitable work environment that is foundational toour core values as a company and is vital to our success.

  Director of GTM Analytics & Insights

  Equinix is the world's digital infrastructure company, operating240+data centers across the globe andproviding interconnections to all thekey clouds and networks. Businesses need one place to simplify and bringtogether fragmented, complex infrastructure that spans private and publiccloud environments. Our global platform allows customers to placeinfrastructure wherever they need it and connect it to everything they need tosucceed.

  We area fast-growing global company with 20 years of continuous growth.Throughour innovative portfolio of high-performance products and services, we havecreated the largest, most active global ecosystem of 10,000+companies, including 2,100 networks and 3,000+ cloud and IT serviceprovidersin 32countries spanningsix continents.

  A career at Equinix means you will collaborate on work that impacts the worldand be surrounded by endless opportunities to learn new skills and grow invaried directions.We embrace diversity in thought and contribution and arecommitted to providingan equitable work environment. that is foundational toour core values as a company and is vital to our success.

  Job SummaryAs a member of the Go-To-Market (GTM) Insights & Analytics (IA)leadership team, you are responsible for ensuring the quality,integrity, & availability of data analysis & modelling related toEQIX's go-to-market strategies. Reporting directly to the Senior Director(Global Head) of Revenue Operations (RevOps) GTM IA, you will lead& guide the GTM Analytics team's robust analytical collaborations acrossRevOps & the Customer & Revenue Office, & leverage data-drivenapproaches to shape effective GTM strategies for sales, marketing,customer care, experience, success, & commercial operations,evaluating & providing actionable insights, driving consistentsegmentation & targeting, and utilising predictive/prescriptive datascience that empowers data-driven decisions driving predictable revenueacceler

  ResponsibilitiesOversee & guide the full range of GTM Analytics & best practices

  Oversee & guide RevOps GTM analytics, leading a team of analyticsprofessionals & leveraging industry best practices & advanced statisticalanalytical techniques, predictive & prescriptive AI/ML & technologiesto analyse complex datasets, derive actionable insights, & shapeeffective segmentation, targeting, optimised customer experiences &revenue-accelerating GTM strategies

  Develop & execute a comprehensive analytics strategy aligned with companyobjectives

  Develop a comprehensive GTM analytical plan & roadmap by understandingcompany objectives, goals, & GTM priorities, identifying areas foranalytics, engaging stakeholders, & defining measurable KPIs

  Evaluate data availability & quality, & identify suitable sources,systems, tools, & analytics techniques for reliable analysis,visualisation, forecasting, & decision-making

  Establish operational infrastructure/architecture with the DataOps team &build a skilled analytics team to execute data-driven appr aches, plans &roadm

  Establish & maintain strong analytical interlocks with relevant stakeholders

  Collaborate & position the team as the analytical point of contact withcross-functional RevOps & the Customer & Revenue Office prioritystakeholders to gather input, align objectives, facilitate the adoption ofinteroperable practices & ensure consistent delivery of analytical GTM value

  Effectively & regularly communicate insights, recommendations,analytical findings, outcomes & value generated from analytics initiatives(with scale) to internal stakeholders, leadership & external partners

  Continuously monitor the performance of GTM analytics initiatives & evaluatetheir effectiveness, soliciting feedback to refine & iterate the GTManalytics strategy as needed

  Provide actionable insights, & empower data-driven decisions

  Leverage appropriate analytical techniques & tools to conduct thorough dataanalysis, extracting actionable insights that inform GTM decision-making byuncovering, visualising, & presenting trends, patterns,correlations, probabilities & forecasts in clear and compelling reports,dashboards, and data visualisations that enable stakeholders to make

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