Home
/
Media PR and Communications
/
Director of Editorial & Copy
Director of Editorial & Copy-April 2024
Brampton
Apr 1, 2026
ABOUT GAP INC.
Our brands are made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.
10,000+ employees
Consumer Goods & Services, Fashion & Beauty
VIEW COMPANY PROFILE >>
About Director of Editorial & Copy

  About Banana Republic

  Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

  We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

  About the Role

  Banana Republic is looking for a Director of Editorial & Copy to help shape the tone of voice in all aspects of consumer facing communications, overseeing both Banana Republic and Banana Republic Factory. The ideal candidate has eight or more years of advertising, design agency, editorial, and/or in-house experience writing headlines & copy for marketing materials, events, promotions, emails, social media and digital. Additionally, this candidate must have experience in managing other writers and partnering with Art Directors and Marketing leadership to help create and maintain a consistent brand voice. The right candidate will also have a robust understanding of social media storytelling and can readily translate top level brand narratives into engaging strategies for content creation. Equally creative and strategic, this role requires a candidate who is a writer at heart, matched with the experience to translate big ideas into compelling, dynamic, and inspiring copy expressions.

  What You'll Do

  Direct written content for the full range of marketing events, circular, promo, social media and online initiatives. Manage the collective writing team between Banana Republic Marketing and Online. Write or direct a range of projects including seasonal themes, original ideas for events, and direct retail and online language.Manage editorial element of projects throughout entire production cycle; attend all kick-offs and creative reviews, create copy direction, and collaborate with Marketing, Merchant, and Product Design teams to ensure timely and appropriate creative.Collaborate with external agency partners to share copy and to ensure consistency of brand voice and editorial elements. Establish and maintain consistent brand voice and style for the brand, top to bottom.Continually manage brand voice execution, copy quality, and activities of direct reports.Work independently, with a copy team, with external partners, and with designers and art directors to create ideas, provide inspiration, and craft copy.Self-edit and proofread copy decks prior to delivery. Update copy decks as needed. Ensure accuracy of product information and price points. Proofread comps, mechanicals, and printer's proofs.Prioritize, manage workload, and that of direct reports. Work independently to anticipate problems before they arise; find solutions, follow-up on own initiative. Protect business by ensuring copy has stylistic, strategic, and legal approvals.Partner with marketing leads to help drive the conversation and storytelling for the brand's social media accounts, especially Instagram, drawing from a background that understands how to drive content creation and align it to the brand's initiatives, launches, and core storytelling verticals.Continually ascertain workflow efficiency and accurate completion of jobs according to preset timelines (including designer timelines, production deadlines, translation deadlines, and revisions due to changes in strategy or messaging).Create a development plan for direct reports and actively engage in the inspiration, training, and professional growth of the team.Who You Are

  Superb command of English language and grammar.Ability to develop, adapt, and implement writing to match the Banana Republic voice.Proven ability writing and editing marketing vehicles for a retail brandComfortable working on multiple projects in a fast-paced, timeline driven, retail environment.Experience managing othersExcellent editing and proofreading skills.Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming sessions and kick-off meetings.Pop-cultural awareness and experience in social media and how consumers receive information.First-rate organizational skills.Detail-oriented.Proficient in Mac platforms and Microsoft Word.Eight or more years of advertising, design agency, publishing, and/or in-house copywriting experience, preferably with retail advertising examples in portfolio. (No technical writers or journalists please.)B.A. in English, creative writing, advertising portfolio school, or related field.Benefits at Banana Republic

  Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet. Competitive Paid Time Off plans. Company match for donations and volunteer time Registered Retirement Savings Plan Employee stock purchase plan. Medical, dental, vision and life insurance. Virtual health care 24/7 Maternity/Parental Top Up. See more of the benefits we offer. *For eligible employees

  Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Freelance Personalized Internet Ads Assessor (English Speaker IN)
In this job you will be reviewing online advertisements in order to improve their content, quality and layout. You will be required to provide feedback and analysis on advertisements found in search
Media Search Analyst - Thai Speakers
Work Location: Thailand Work Hours: Flexible hours and schedule Languages Required: English and Thai Media Search Analyst - An exciting work from home opportunity related to Siri Music, Video App Sto
Senior Manager, Corporate Communications, Tableau
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Det
Investigative Producer
Hearst Television is seeking a self-motivated, innovative, and thoughtful Investigative Producer to lead the National Investigative team based in Washington, DC. You will be focused on fact-based jou
Agency Producer
As an insurance producer working for a Farmers agency owner, you can assist prospective and existing customers in your community with products and services they need. Compensation for this position i
Producer
WVTM, the NBC affiliate in Birmingham, AL has an opening for a News Producer who knows how to create meaningful and memorable newscasts. You have creative vision and have experience making decisions
Sports/Education Editor
Sports/Education Editor The Plainview Daily Herald seeks a Sports/Education Editor who will be responsible for developing and programming the sports and education content in the Plainview Herald, on
PT News Desk Assistant
WGME CBS 13/WPFO FOX 23 in Portland, Maine is a trusted brand providing Maine viewers with local news, weather, sports, entertainment, and social media content. We help grow the most talented people
Digital Content Producer
KATV in Little Rock, AR has an immediate opening for a creative Digital Content Producer! The candidate should have experience writing and producing news content for the web and social media. In this
Agency Producer
As an insurance producer working for a Farmers agency owner, you can assist prospective and existing customers in your community with products and services they need. Compensation for this position i
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved