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Director of eCommerce
Director of eCommerce-February 2024
Duluth
Feb 10, 2026
About Director of eCommerce

  At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible.

  National Vision is one of the largest optical retail companies in the United States with over 1,300 stores. We operate five retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores and Vista Optical inside Fred Meyer stores and on select military bases. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

  National Vision is currently looking for a Director of eCommerce to join our growing team!

  National Vision is seeking a highly skilled and experienced Director of eCommerce to lead our ecommerce sales and support efforts. The Director of eCommerce will play a pivotal role in driving the growth of our online retail channels and optimizing the customer experience, ultimately contributing to the company's success. This role offers an exciting opportunity to shape the future of e-commerce within a leading eyeglass retail organization.

  What Would You Do? The Specifics.

  E-commerce Strategy: Develop and execute the company's e-commerce strategy to drive sales, revenue growth, and profitability through online channels.

  Customer Engagement: Implement strategies to enhance customer loyalty, including customer retention, personalized marketing, and customer service excellence.

  Merchandising: Lead the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.

  User Experience (UX): Continuously improve the user experience on our websites, focusing on navigation, product search, and checkout processes to increase conversion rates.

  Analytics and Reporting: Monitor key performance metrics, conduct data analysis, and generate regular reports to evaluate the effectiveness of e-commerce initiatives and identify areas for improvement.

  Cross-Functional Collaboration: Collaborate with cross-functional teams, including IT, marketing, and merchandising to ensure seamless integration of e-commerce operations with other business functions.

  Website Management: Oversee the management, maintenance, and optimization of multiple e-commerce websites to ensure an efficient and user-friendly shopping experience.

  Budget Management: Manage the e-commerce budget effectively, allocating resources to achieve strategic goals while optimizing return on investment.

  Work Experience

  9+ years of progressive e-commerce experience. (Required)

  3+ years in a leadership role. (Required)

  Education

  Four year college degree or equivalent experience. in Marketing, or a related field (Required)

  Master's Degree (Preferred)

  Additional Skills

  Proven track record of successfully growing e-commerce sales and profitability. 

  Strong understanding of e-commerce platforms, technologies, and trends. 

  Previous experience in re-platforming of transactional e-Commerce sites. 

  Proficiency in digital marketing, including SEO, SEM, email marketing, and social media.

  Exceptional analytical and problem-solving skills, with the ability to use data to drive decision-making. 

  Strong leadership and team management skills, with a focus on collaboration and cross-functional communication. 

  Excellent project management and organizational skills. 

  Knowledge of eyewear and retail industry preferred.

  If you are a dynamic e-commerce leader with a passion for innovation and growth, we invite you to apply for the position of Director, E-commerce at National Vision, Inc. Join us in our mission to provide accessible, affordable eye care to millions of customers across North America.

  Taking care of our people

  We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates – including bonus potential for every position in the store! We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.

  Please see our website www.nationalvision.com to learn more.

  We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

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