Job Description:

　　A bout Implant Direct:

　　Implant Direct is part of Envista’s portfolio of dental product and service companies, including more than 30 trusted brands and over 125 years of dental excellence. With over 4.6 million implants placed worldwide, Implant Direct enables dentists to advance their patients’ oral health with high-quality dental implant solutions. All implants are manufactured in the USA using only medical-grade titanium alloy, meeting the industry’s highest performance and safety standards. We offer a unique portfolio of products and solutions that elevate the performance of your practice through predictable outcomes, greater patient satisfaction, and reduced total costs. We are committed to renewing confidence and changing lives through enhancing patient access.

　　The Opportunity:

　　As the Director of Demand Generation, you'll lead a dynamic team to revolutionize our market presence. This strategic role involves crafting visionary campaigns, leveraging cutting-edge analytics to increase lead generation and revenue, overseeing the brand including compelling messaging and visuals, and collaborating with cross-functional teams to position us as the go-to leader in dental implant solutions. Your impact will extend from inspiring innovation to cultivating key relationships and driving measurable growth. If you're ready to shape the future of Implant Direct, bring your strategic prowess, leadership, and passion to our team.

　　Position Overview:

　　Implant Direct seeks a highly motivated, results-driven marketing leader to define, develop, and execute a strategy to drive the company’s revenue growth via demand generation in core markets. Reporting to the Sr. Marketing Director, the Implant Direct Director of Demand Generation will be responsible for leveraging customer insights to define opportunities for growth within Marketing.

　　The Director of Demand Generation is a pivotal leadership role responsible for shaping and executing a comprehensive strategy to drive market presence, growth, and customer acquisition within our core North American markets. This senior position will lead a high-performing team in crafting and implementing targeted demand generation programs, collaborating closely with cross-functional teams to increase both leads and revenue through marketing.

　　Essential Duties and Responsibilities:

　　Define and execute a visionary demand generation strategy to elevate market presence and drive substantial growth in North America through Marketing channels

　　Lead and inspire a high-performing team dedicated to crafting and executing demand generation campaigns tailored to dental professionals, including general dentists, oral surgeons, periodontists, and implantologists.

　　Collaborate closely with product management, sales, and clinical education teams to align demand generation efforts with the unique needs and preferences of dental professionals, establishing the organization as a leader in dental implant solutions.

　　Oversee the brand and strategies that enhance our brand positioning with our target audience. Lead the team to create compelling messaging and visuals to enhance the brand image.

　　Develop & implement customer insights based on keen understanding of North American customer & competitors.

　　Utilize advanced data analytics to drive strategic decision-making, optimize campaigns, measure performance, and refine strategies for maximum impact in the dental implants market.

　　Own and oversee the demand generation budget, ensuring effective resource allocation to achieve measurable results and drive significant customer acquisition.

　　Collaborate closely with content creators to develop compelling messaging and educational materials that resonate with dental professionals and reinforce the value of our dental implant solutions.

　　Implement and optimize marketing automation tools to streamline processes, enhance lead management, and nurture relationships.

　　Monitor and track the performance of campaigns and lead generation efforts via daily management and monthly bowler reviews.

　　Utilize CRM (Microsoft Dynamics) and reporting tools (Tableau) to generate reports to inform decision making and strategy development.

　　Leverage EBS tools such as Kaizen, Problem Solving Process (PSP), Daily Management (DM) to drive customer engagement through lead cycle with full traceability to revenue.

　　Location:

　　Position is remote.

　　10% travel, primarily to customers in North America.

　　Job Requirements:

　　Qualifications:

　　Bachelor’s degree required

　　8+ years experience in marketing, sales, or similar commercial experience, including leading marketing teams and demand generation and/or brand strategy

　　Experience in medical, dental, vision or similar field a plus

　　Ability to run reports and analyze data, working within key business applications to define trends and opportunities (i.e. Oracle, Tableau, Microsoft Dynamics CRM, Excel. etc.)

　　Preferred:

　　MBA strongly preferred

　　Experience with HubSpot Google Analytics, Google Ads, and SEO Optimization

　　Results-oriented with a continuous improvement mindset

　　Strong critical thinker with a demonstrated track record of problem solving

　　Analytical mindset with proficiency in leveraging data and metrics to drive decision-making and optimize campaign performance.

　　Ability to both create strategy and execute tactically

　　Action oriented with a strong sense of urgency

　　Excellent communication skills, both written and verbal, with the ability to convey complex concepts in a clear and compelling manner.

　　Ability to create and test hypotheses via pilot programs, iterate, and use data to drive thoughtful decision making

　　Customer-focused with the ability to distill actionable customer insights from broader market trends and Voice of Customer (VOC)

　　Strong analytical and quantitative skills, including proficiency using Excel, used to develop and articulate viewpoints and insights

　　Demonstrated ability to collaborate effectively across departments and levels within an organization.

　　Ability to gain followership, build consensus and collaborate within marketing and across business functions

　　Facility with data and ability to use to uncover insights and drive decisions about daily and strategic priorities

　　#LI-RJ1

　　#LI-Remote

　　IND123

　　Target Market Salary Range:

　　Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

　　$137,900 - $165,200

　　Operating Company:

　　Implant Direct

　　Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.

　　Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

　　Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

　　Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com .