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Director of Client Marketing Strategy
Director of Client Marketing Strategy-March 2024
Seattle
Mar 31, 2026
About Director of Client Marketing Strategy

  Help us power the next evolution of energy and infrastructure development.Viridis is transforming critical infrastructure across the country and creating lasting impact. Together, we're developing a better built environment that is driving sustainability ambitions into reality.Every market is seeing the negative effects of infrastructure falling apart. We're working toward a brighter future by partnering to modernize energy systems and infrastructure and provide climate and economic resiliency for communities at large.To get where we're going, we need big thinkers, problem solvers and collaborative mindsets. Does that sound like you?The Opportunity with ViridisWe are adding a Director of Client Marketing Strategy to our Infrastructure as a Service East Coast business. This role is a critical member of our project teams. The Director of Client Marketing Strategy will facilitate the C-Suite branding of our large-scale projects so that the project, regardless of scope, helps fulfill the client's mission and vision. This role is essential in aligning "what matters most" to clients, helping create momentum in the early sales cycle and cement Executive level support for the largest, most complex projects our teams deliver. This position will engage with our sales leaders early in a project's life to begin concepting and positioning the project with our clients, and will follow each project to its conclusion, delivering exceptional client value by driving internal and external perception to align with the client's desired outcomes and mission.Examples might include positive external and internal public relations, community engagement, economic development, messaging, recruiting students/ teachers/ professors/ staff, sports tourism, modernization, decarbonization, sustainability, and the list goes on. A high- bandwidth leader with a marketing background, persuasive communication skills, leadership ability, and strategic thinking will be needed to manage, facilitate, and generate these types of "customized storylines" for clients. Our clients are investing significantly in these projects, and they desire a turn-key service that includes public awareness and positive publicity as a result.Critical to this position is the ability to be our clients' go-to consultant for all project communications and branding support. This person will lead the bespoke development of customized branding, messaging and outreach plans and content then expertly manage all parties required for the execution of those plans during and after construction.This is a senior, highly visible role that will need to be able to expertly engage at the executive level and all other levels of an organization.Revenue Generating Client Specific Project Branding (Post Client Contract)Supports clients in creating tailored, client-specific project branding.Evaluates and develops customized plans for project specific community engagement efforts.Identifies strategic partnerships for public awareness and outreach efforts.Client facing: meets with Communications and C-Suite client personnel to craft and refine messaging, content, and overall approach to project outreach and branding.Client facing: presents project branding, PR, and engagement plans to client C-Suite, Board, MarCom teams and other stakeholders for approval.Creates concepts and content for clients' outreach strategies including newsletters, social media publications, and press releases.Partners with external firms and clients' internal teams to develop and execute project plans.Sales/Project Strategy CollaborationSupports sales leaders in early concepting for client branding and outreach approaches for specific projects during the sales cycle.Client facing: presents marketing, PR, and engagement concepts/strategies alongside sales leaders to garner client C-Suite, Board, and other stakehold

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