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Director Integrated Media Planning
Director Integrated Media Planning-May 2024
Madison
May 29, 2026
About Director Integrated Media Planning

  JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'rehelpingchange how the world prevents, detects and guides treatment forcancer. We give patients and clinicians the clarity needed to makeconfident decisions when they matter most. Join our team to find apurpose-driven career, an inclusive culture, and robust benefits tosupport your life while you\'re working to help others. PositionOverview The Director, Integrated Media & Planning will contribute tothe acquisition growth of Cologuard (and future screening products) bycreating, innovating, and guiding the paid media strategy & planningprocess across consumer and healthcare provider (HCP) customers. Thisrole will require successful collaboration with each customer marketingteam to translate customer needs into effective media and tactical plansacross a robust mix of channels including, but not limited to,television, online video, digital, audio, mobile, search, social mediaand performance channels. Promote an agile environment with media agencyand customer teams to develop and execute against learning objectivesthat drive continuous performance improvements via testing and analysis.The director will also serve as a strategic thought partner across allof marketing to uncover potential media synergies, innovative channels,and insourcing potential. This role will be a member of the seniorleader marketing team, reporting directly to the Vice President,Screening Marketing. Essential Duties include but are not limited to thefollowing: Develop the media strategy for integrated marketing campaignsto support business goals. Set campaign metrics, manage campaignanalysis, and deliver data to key internal customer teams andstakeholders. Support customer team leads, responsible for execution, toconsult the design and implementation of tactical plans that bring thestrategy to life. These will include on- brand, customer-specific, andcross-channel/customer plans. Set the media partnership vision andinnovation roadmap. This includes developing a long-term business planfor insourcing appropriate media channels that align with ExactSciences\' core competencies and goals. Lead the development of thepartnership framework with priorities defined acrossmeasurement/analytics/learning, creative/content, and innovation. Drivechannel strategies based on marketing, audience and customer insightsthrough agency leadership and collaboration, as well as lead annualvideo... For full info follow application link. We are an equalemployment opportunity employer. All qualified applicants will receiveconsideration for employment without regard to age, color, creed,disability, gender identity, national origin, protected veteran status,race, religion, sex, sexual orientation, and any other status protectedby applicable local, state or federal law. Applicable portions of theCompany\'s affirmative action program are available to any applicant oremployee for inspection upon request. ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/AF1A94C2C54149B3

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