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Director, Institutes, Aveda North America
Director, Institutes, Aveda North America-March 2024
Blaine
Mar 15, 2026
ABOUT ELC BEAUTY
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximat
10,000+ employees
Consumer Goods & Services
VIEW COMPANY PROFILE >>
About Director, Institutes, Aveda North America

  Position Purpose:

  • Effectively lead and evolve the Aveda Institutes through developing and maintaining the Aveda curriculum in conjunction with the Aveda Global Education team.

  • Partner with Aveda NA Marketing team to maximize all Brand touch points to maximize recruiting of Students to the Aveda network.

  • Work with Institutes and Aveda Salon network to place students into salons/spas through career fairs and in school engagement.

  • Lead biannual business reviews with Institute owners/directors to ensure benchmarks are being met.

  Description of Duties:

  Institutes

  • Work with legal team to adhere to licensing agreements and direct the negotiation of contract renewals

  • Develop implementation and improvement plans in conjunction with Sales and Education team for Aveda Institutes that are not in alignment with Aveda standards and criteria.

  • Support Channel Marketing with development and implementation of programs to drive student recruitment and instructor recruitment based on network best practices.

  • Identify Curiclumn needs and liaise with Global/NA Education team to create plans and strategy for development.

  • Work in conjunction with Salon & Institute Sales ED and legal to vet and enroll new Institute locations.

  • Ensure Aveda is competitive and leading within the cosmetology industry, keeping abreast of competitive threats and industry evolution.

  • Communicate and direct business model definitions in conjunction with Aveda/Estee Lauder.

  • Expand recruitment for market leaders within institutes

  • Test and learn strategies leveraging institutes to expand social reach via Gen Z.

  • Conduct Aveda Institute site visits to ensure compliance with Aveda's standards and criteria.

  Salon/Spa (new)

  • Join the Global Salon acceleration task force and lead the project management of NA execution in conjunction with Sales, Education and Marketing teams.

  • Direct the development of Salon advisory boards in conjunction with VP Partner Relations & GM of North America, including committees to support transaction growth, omni-channel execution and testing of new business models.

  • Coordinate annual customer events and manage action lists

  • Identify and collect best practices to feature on Pure Pro and in salon communications to grow key initiatives.

  • Collaborate with channel marketing on salon transformation.

  • Work in conjunction with field, education and channel marketing to deliver semi-annual forum content.

  • Expand recruitment for market leaders within institutes.

  • Other duties as assigned and/or requested.

  Qualifications

  Education: Bachelor's degree

  Experience: 8-10 years of management experience in cosmetology education field, small business management and/or field sales management. Experience facilitating high level business roundtables and proven success in project management and partner relations. Highly collaborative and strong ability to form trusting relationships, both internally and externally. Strong presentation and MS Office skills.

  High Performance Competencies:

  • Builds collaborative relationships

  • Demonstrates Learning Agility

  • Strives for excellence in execution

  The anticipated base salary range for this position is $117,000 to $202,100. Exact salary depends on several

  factors such as experience, skills, education, and budget. Salary range may vary based on

  geographic location. In addition to base salary, this position is eligible for participation in a

  highly competitive bonus program with possibility for overachievement based on performance

  and company results as well as participation in the share incentive plan.

  In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees,

  including health insurance coverage, wellness and family support programs, life and disability

  insurance, retirement savings plans, paid leave programs, education-related programs, paid

  holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid

  for by the company.

  Job: Education / Training

  Primary Location: US-MN-Blaine

  Job Type: Standard

  Schedule: Full-time

  Shift: 1st (Day) Shift

  Job Number: 238086

  We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].

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