Description

　　Everyday Health Group's Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey - from preconception and pregnancy to the baby years and beyond.

　　The Opportunity:

　　Everyday Health Pregnancy & Parenting is seeking a Director of Commerce Content Strategy for What to Expect and BabyCenter. This role is responsible for developing and implementing impactful strategies that will grow revenue and audience for each brand's shopping content, which includes best-of buying guides, sale coverage, trends, and more. The Director will oversee a team of in-house editors and freelance writers, and will manage a dynamic, performance-driven content calendar, with content that is highly optimized for organic search. This person will also work closely with our product, growth marketing, and audience teams to optimize and grow other content distribution channels such as push notifications, mobile app experiences, emails, and more. The ideal candidate is a seasoned content leader with a proven track record of growing audience and revenue for digital publishers. This role reports to the GVP, Content & Brand Solutions and also works closely with the Chief Growth Officer.

　　Key Responsibilities:

　　Manage BabyCenter and What to Expect content production and programming, leveraging insights, data, and audience trends to meet aggressive revenue, engagement, and traffic goals while maintaining brand integrity and editorial standards.Create and maintain a commerce content calendar that takes into account factors such as seasonality, revenue potential, competitor performance, search position, shopping holidays, and more. Define and implement a system for updating high-value content to ensure it maintains or grows search traffic.Lead brainstorms, dig into data, and develop strategic insights to help us understand 1) what content is most efficiently converting readers into purchasers, and why, and 2) what products and services are interested in right now, and how to capitalize on that.Track performance of commerce content daily, monitoring gains and losses and directing commerce content team to act when necessary.Collaborate with social/video teams to grow social commerce, including hiring and managing freelance resources to support product-focused video production.Collaborate with product and growth marketing on new audience and traffic drivers for commerce content, such as emails, push notifications, and mobile app experiences.Work with product team to optimize our content templates to drive SEO discovery and conversion.Identify new avenues for distributing and monetizing commerce content.Requirements:

　　8+ years of experience working on or with editorial teams, with a focus on commerce content; 3+ years of experience managing a teamDeep experience with SEO, Audience Development, and Content Strategy Thorough knowledge of Google's Product Review GuidelinesPrevious experience leading teams for an affiliate publisher or a pregnancy/parenting publisher a big plusStrong editorial judgment and content packaging skillsMust have a proven track record of leveraging affiliate revenue and audience data to inform content and distribution strategy Experience collaborating with product and marketing teams; experience with mobile apps a plusOur Culture and Values:

　　We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

　　Life at Everyday Health:

　　At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

　　Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you're seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

　　Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

　　*Note: Disclosure as required by CO sb19-085 (8-5-20), NYCHRL, and CA SB-1162: and WA SB5761: the salary compensation for this role when being performed in CO, NYC, CA or WA is $135,000-$150,000. Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.

　　#BabyCenter