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Dir, Market Strategy & Product Innovation
Dir, Market Strategy & Product Innovation-January 2024
Madison
Jan 29, 2026
About Dir, Market Strategy & Product Innovation

  Description

  Director of Market Strategy and Product Innovation

  Who We Are

  WPS Health Solutions (https://www.wpshealthsolutions.com/about/index.shtml) is a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS Health Solutions has been making health care easier for the people we serve for more than 75 years (https://www.wpshealthsolutions.com/75/) . Proud to be military and veteran ready.

  Culture Drives Our Success

  WPS’ Performance-Based Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive and empowering employee experience. We recognize the benefits of Diversity, Equity, and Inclusion as an investment in our workforce—both current and future—to effectively seek, leverage, and include diverse perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.

  From 2021 to 2023, WPS Health Solutions was recognized for several awards:

  Madison, Wisconsin’s Top Workplaces (https://www.wpshealthsolutions.com/careers/)

  USA Top Workplaces and the cultural excellence awards for Remote Work and Work-Life Flexibility

  Achievers 50 Most Engaged Workplaces® with the further honor of Achievers “Elite 8” winner in the category of Culture Alignment (https://www.wpshealthsolutions.com/careers/)

  DAV Patriot Employer

  VETS Indexes 4 Star Employer (https://vetsindexes.com/award-results-2023/)

  BBB Torch Award for Ethics from Better Business Bureau of Wisconsin (https://www.bbb.org/local/0694/torch-awards-for-ethics/recipients)

  Role Snapshot

  The Director of Market Strategy & Product Innovation for our Health Insurance business line is a critical role with responsibility for driving growth, strategy and product innovation, including traditional health insurance products, ancillary product offerings, and product offerings targeted at cost containment for employers.

  This role is responsible for:

  Managing the full product lifecycle including product development, network strategy, product roadmaps, ongoing optimization, and product backlog

  As a member of the health insurance leadership team, you will be partnering closely with sales, marketing, and operations to shape strategy, translate market requirements into value-driven product offerings, and ensure product requirements are clearly articulated to ensure successful implementation

  This is a unique opportunity for an entrepreneurial leader to design and launch a high-performing strategy and product innovation function for a strong and growing brand

  How do I know this opportunity is right for me? If you:

  Enjoy collaborating with executive leadership teams to develop and execute on long-term growth strategy across commercial and government market segments

  Have led product development strategy, network strategy, and roadmaps to deliver innovative insurance products to meet customer needs and drive profitable growth

  Have experience leading product planning and prioritization activities while promoting collaboration among product teams, business, and technology partners

  Thrive on working with cross-functional teams (underwriting, claims, marketing, etc.) to gather customer insights and market trends to inform product design and pricing decisions

  Have developed and maintained product scorecards including Key Performance Indicators (KPIs) to measure product performance

  Managed the product development budget and resources to maximize return on investment

  Focused on ensuring products meet regulatory requirements and company standards

  Have managed the end-to-end lifecycle for health insurance product innovation including defining product strategy and delivery roadmap while ensuring alignment with business objectives

  Champion a customer-centric approach while using data-driven insights, customer feedback, competitive analysis, and market demands to inform product decisions and delivery prioritization

  Enjoy working in an environment where success requires the ability to pivot and embrace change

  What will I gain from this role?

  An opportunity for an entrepreneurial leader to design and launch a high-performing strategy and product innovation function for a strong and growing Health Insurance brand

  Partner with sales and marketing to ensure successful go-to-market campaigns

  Cultivate a culture and practice of continuous learning and enhancement

  Provide guidance and mentorship to junior team members to support their growth and expanding skillset to help create a stronger team

  Experience working in an environment that serves our nation’s military, veterans, Guard and Reserves, and Medicare beneficiaries

  Serve as a thought leader for product innovation within the team and the broader enterprise

  Experience working in an Agile environment to help drive high-priority work

  Working in a continuous performance feedback environment

  Minimum Qualifications

  Bachelor’s Degree in related field or equivalent post high school and/or related work experience

  7 or more years related work experience

  Experience managing a product through its full development lifecycle from concept to launch and ongoing optimization

  Proven track record of successfully managing Commercial and Medicare insurance products

  Preferred Qualifications

  Knowledge of health insurance product regulations and product pricing methodology.

  Experience conceptualizing, researching, and evaluating new ideas objectively from data driven and market-informed standpoint and translating ideas into targeted business value.

  Remote Work Requirements

  High speed cable or fiber internet

  Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net)

  Please review Remote Worker FAQs (https://secure.wpsic.com/files/remote-work-faqs.pdf) for additional information

  Salary Range $160K – $225KThe base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.

  Work Location

  We are a remote-first organization and offer remote work in the following approved states:Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin

  Benefits

  Remote work

  Performance bonus and/or merit increase opportunities

  401(k) with dollar-per-dollar match up to 6% of salary (100% vested immediately)

  Competitive paid time off

  Health insurance, dental insurance, and telehealth services start DAY 1

  Employee Resource Groups

  Professional and Leadership Development Programs

  Review additional benefits here (https://www.wpshealthsolutions.com/careers/fulltime_benefits.shtml)

  Sign up for Job Alerts

  FOLLOW US!

  Instagram (https://www.instagram.com/wpshealthsolutions/)

  LinkedIn

  Facebook (https://www.facebook.com/WPSHealthSolutions/)

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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