Position : Digital Strategist, Travel and Tourism

　　Diversity & Inclusion are at the core of our mission to strengthen and empower the communities we serve.

　　Digital Strategist – Travel and Tourism

　　This is a remote-based position

　　The Digital Strategist plays a key role in meeting and exceeding team sales revenue goals, retaining client base with minimum churn and continuously growing revenue. You will primarily focus on strategy development for our major tourism accounts as well as identifying new product innovations for the organization.

　　In this role you will have a direct impact on meeting and exceeding team sales revenue goals by supporting our Account Executives with upsells, win-backs and new client relationships.

　　You will be responsible for:

　　Building out best-in-class digital strategies

　　Participating in client meetings and assisting with campaign support

　　Leading marketing RFP response projects

　　Bringing to market new product innovations, leading beta-testing and analysis as needed, and occasionally speaking to trade organizations

　　Digital Strategists will also actively support and coach Account Executives, assist in tactical and creative idea generation, conduct research and data analysis, develop and deliver client proposals, and lead strategy whiteboard sessions.

　　Our Ideal candidate will have:

　　Bachelor’s Degree or a combination of education and experience demonstrating ability to perform the job

　　3+ years relevant digital marketing or sales experience required, 5+ years preferred

　　A proactive, creative thinker willing to play a hands-on role in marketing strategy development

　　Exceptional writing, presentation, project management, leadership, organizational and communication skills

　　The ability to educate and coach sales staff as it relates to all digital tactics and sales techniques

　　Strong interpersonal skills

　　Comfortable collaborating with all levels of management and across various departments

　　Experience in various tools to develop marketing strategies, measure campaign success, and identify plan optimizations (Google Analytics, Moat, SEMRush, Arrivalist, etc…)

　　The ability to engage and collaborate internally (with sales teams) and externally (with clients)

　　This job requires reliable transportation to meet with clients. Occasional travel throughout the southeast United States should be expected.

　　Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

　　Alabama Media Group is one of the country's most innovative local media companies -- and operates AL.com, the AL Education Lab, This is Alabama, People of Alabama and the Birmingham, Huntsville and Mobile editions of The Lede.

　　In addition, the company runs a digital marketing business which serves advertising clients throughout the Southeast, a film production group Advance Originals, and the national brands Reckon and It's a Southern Thing.

　　In the past 5 years, AL.com journalists have been awarded two Pulitzer Prizes and been a finalist for another, won 21 regional Emmys for documentary work, an Edward R. Murrow award for podcasting and a Webby Award for short-form comedy.

　　Alabama Media Group is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

　　Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity/affirmative action employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

　　If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

　　Advance Local does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.